The ‘analog’ way of selling the Show (Fair?), must get ‘digital’. Mercifully, the current strategic plan addresses this concern. Therefore, it can only be hoped that the lost glory will be reclaimed by the Society and not a commercial entity. So I attended the ASK Show, sorry, Agricultural Society of Kenya Show, sorry, Nairobi International
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Globally, even with rapidly changing technology replacing many jobs, the one profession that is still growing is sales. Paradoxically, the sales person isn’t. Why do most sales people fail? Most salespeople fall on the wayside and many grow into inefficiency. This is the tragedy of the sales profession. A worrying number of experienced salespeople aren’t.
how to get office staff to sell, How to get out of comfort zone, How to increase efficiency in sales procceses, others achieve greatness, Some people are born great, tapping into latent synergies at workplace, while others have greatness thrust upon them
Sell experience at exhibition stands to capture the imagination and maximize returns Your grand stand at the trade show is not meant for grand standing. It’s meant to maximize your ROI. Exhibition or trade show stands are an investment from which a return is expected. Tragically, many institutions short change themselves by assuming that the
#b2bmarketing, #eventmarketing, #exhibitionstand, #exhibitiontips, #leadgeneration, #salesleads, #tradeshowstrategy, #tradeshowtips
Gossip sells. Possibly this is the reason why some sellers assume it’ll work for them. What they forget is that gossip sells in ‘hiding’ and where there is no ownership-not out in the open. Pitching to a buyer by rubbishing another is counterproductive. If we cut to the chase, it’s basic gossip. It manifests itself
#b2bsales, #competitoranalysis, #professionalism, #salescredibility, #salesethics, #SalesStrategy, #salestips, #winningdeals
When your marketing budget is slashed, selling with no budget becomes a necessity—but it can also become your greatest competitive advantage. Businesses evolve. Sometimes they go through a rough patch and the angry CEO blatantly exposes the thorns and not the roses. “The industry is going through a difficult time. And, as you can see,
#careerdevelopment, #careergrowth, #innovation, #marketingstrategy, #professionalgrowth, #SalesLeadership, #SalesStrategy, #startupmindset
3 lessons in selling from matatu!? You must think I’ve lost it, huh? What lessons can one possibly learn from the manic matatu crew?! Well, here’s three. 1: There is always a way Somehow, the matatu driver will always find a way forward. He will overlap, use the wrong lane to get on to another
#b2bsales, #matatuculture, #nevergiveup, #prospecting, #saleshacks, #SalesLeadership, #salespersistence, #SalesStrategy, #salestips, #teamwork, #teamworkinsales
Employees are not hugely motivated by their employer’s reasons for change. Leadership must therefore learn how to win the hearts and minds of their staff, i.e. sell to them How to sell change in an organization The greatest stumbling block to transforming an organization’s culture is this: first, it’s not seen as a sale which
#businesstransformation, #ceo, #changemanagement, #employeeengagement, #leadership, #mckinseyinsights, #organizationalculture, #SalesStrategy, #transformtheirorganizations
Make the sale about the buyer, not you. It’s never about you anyway…. Once the buyer feels understood, proceed to show him why what he wants is not feasible “I’m selling handkerchiefs. Please buy one. I’m selling them to raise money for my child’s fees.“ So the lady hawker said. Would you buy? Hold that
#buyerfirst, #centerthesaleonthebuyer, #customerfirstselling, #salespsychology, #sellwithservice, #smesalestips, #trustbasedselling, #winwinnegotiations
Why did we buy Jadudi’s sale? A quick reminder, Emmanuel Jadudi was a 3rd year University student who appealed for funds to remove a recurring cancerous brain tumor. He sent his appeal via Instagram to then Saturday Nation columnist Jackson Biko, who in turn, via his award winning blog,Bikozulu reached out to Kenyans who raised
#humanconnection, #jadudilegacy, #kenyansforkenyans, #mpesamagic, #SalesThatSell, #sellwithheart, #storysells, #viralfundraising
Don’t be took quick to take the bait. Await the revelation not the situation. The latching-on-to-bait approach limits the seller and irritates the buyer. The sale is impeded because the connection is broken. Go beyond the bait. There was a time when sellers were encouraged to listen keenly to a buyer with the sole intention
#activelisteninginsales, #B2BSalesStrategy, #buyerskepticism, #ConsultativeSelling, #questioningtechniques, #rootcauseanalysis, #salescallpreparation, #salesdiscoveryprocess