Sell experience at exhibition stands to capture the imagination and maximize returns Your grand stand at the trade show is not meant for grand standing. It’s meant to maximize your ROI. Exhibition or trade show stands are an investment from which a return is expected. Tragically, many institutions short change themselves by assuming that the
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During the Housing Expo held at KICC, Nairobi, which ran for four days, it dawned on me that exhibition stands are only as good as the people, the exhibition stand staff, manning them. Elaborate exhibition stand designs were on display. Choice material was there for gawking. Branding was at its peak. And a kaleidoscope of
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