Not having a sales business case is careless investing; in fact it’s not even investing, it’s gambling. “Why should we have a tent there? What’s the business case for it?” The seller is irritated. He curses silently beneath his breath. ‘Argh! What’s this business case nonsense? If they don’t want a tent there and the
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The ‘analog’ way of selling the Show must get ‘digital’. Mercifully, the current strategic plan addresses this concern. However, with record attendance and high-level political backing, the question is no longer just about survival—it’s about whether the Nairobi International Trade Fair can evolve fast enough to truly reclaim its place as Kenya’s premier exhibition. I
#agriculture, #askshow, #eventprofs, #exhibition, #kenyaagriculture, #kenyaevents, #NairobiInternationalTradeFair, #tradefair, #vision2030
During the Housing Expo held at KICC, Nairobi, which ran for four days, it dawned on me that exhibition stands are only as good as the people, the exhibition stand staff, manning them. Elaborate exhibition stand designs were on display. Choice material was there for gawking. Branding was at its peak. And a kaleidoscope of
#b2bmarketing, #boothstaffing, #eventmarketing, #exhibitionstand, #leadsgeneration, #SalesStrategy, #stafftraining, #tradeshowtips