Archive for Tag: #salespsychology

The “let me think it over” trap: why it’s a red flag, not a green light

A “let me think it over” likely means you didn’t close the gap between their problem and your solution. Go back. “That’s ok. To help you do so, let’s review the main points we discussed.“ This simple action serves two purposes: It helps you retrace your steps and pick the ball where you inadvertently dropped

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Use the power of reframing as a catalyst for your sales success

Just by changing the frame of a picture, you make it look different. Try it. Easier still, watch the same video on your phone, in landscape then portrait- it’s a completely different experience. And that’s what reframing is. In sales it means getting the customer to see the same thing in a different frame of

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Get your salespeople off the path of least resistance

Salespeople default to the path of least resistance. The easy path. It’s in their nature. Internalizing this sales psychology is critical to business owners and sales managers. Especially given that, in the quest to solve this challenge, the tendency is to throw money at it. “We will just increase the commissions,” you’ll hear it said.

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Putting buyers’ interest first puts you in a scoring position

Put buyers first. Fighting to be in a scoring position to do this, may mean letting go of sales sometimes. Which is fine if that was the only way to assist the buyer get what he needs. “Always fight to be in a scoring position.” So, a Director of Business Development reader friend of mine

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How to successfully close a sale: lessons from daily experiences

Today, we address the ways how to successfully close a sale borrowing from everyday experiences. Closing a sale in business, is getting commitment to to buy. The importance of closing the sale cannot be gainsaid. It’s the whole purpose of selling. Not closing the sale is like playing football and not scoring. Here’s how you close

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