Generic sales training doesn’t work. Your team, your industry, your challenges are unique—so your sales training should be too.
Customized Sales Solutions is our bespoke service designed to address your specific sales challenges. We don’t deliver off-the-shelf programs. We diagnose, design, and deliver training tailored to your team, your market, and your goals.
Whether you are looking for customized sales training in Kenya, bespoke sales solutions, or a tailored sales program for your industry, we deliver.
Contact us for a free consultation or read on.
What is customized sales solutions?
Customized Sales Solutions is our flagship bespoke sales training service in Kenya. It is designed for organizations that need more than a generic program.
We start with a diagnostic of your sales team’s preparedness. We identify the gaps. And we design a program that addresses your specific challenges—whether it’s prospecting, closing, account management, or rebuilding team morale. And we deliver it in a way that fits your culture and your schedule.
Whether you are in B2B or B2C, product or service, we tailor every aspect of the training to your reality.
Who is this for?
Customized Sales Solutions is ideal for:
- Corporate sales teams needing to sharpen their skills and align with strategy
- SMEs looking to build a winning sales culture
- B2B organizations with complex, consultative sales cycles
- B2C companies looking to improve conversion rates
- Sales leaders and managers wanting to upskill their teams
- Organizations in transition (new products, new markets, new leadership)
- Any business that recognizes that one-size-fits-all training doesn’t deliver results
Benefits to You
With Customized Sales Solutions, you will:
- Sell more – By equipping your team with practical, proven techniques
- Get a diagnostic – We assess your team’s current capabilities and identify gaps
- Develop your team’s skills – Tailored training for sales and marketing professionals
- Re-ignite passion – Re-energize your team with fresh perspectives and renewed purpose
- Build persuasion skills – Equip your team to influence and close more effectively
- Achieve measurable results – We track and report on the impact of our training
What makes us different?
- Diagnostic-first approach – We don’t guess. We assess your team’s current capabilities before we design anything.
- Bespoke design – Every program is tailored to your industry, your culture, and your specific challenges.
- Practical, not theoretical – Our trainers have real-world sales experience. They’ve been in the trenches.
- Flexible delivery – In-person or online. Half-day workshops or multi-day programs. We adapt to you.
- Pre- and post-course work – Learning doesn’t end with the workshop. We provide reinforcement to ensure lasting impact.
- Proven across sectors – We’ve designed and delivered customized sales solutions for organizations across every major industry in Kenya.
Our process
We follow a structured yet flexible approach to delivering customized sales solutions:
Step 1: Diagnostic
We begin by assessing your team’s current capabilities, identifying gaps, and understanding your unique challenges.
Step 2: Design
We design a tailored program that addresses your specific needs—whether it’s prospecting, closing, account management, or team morale.
Step 3: Deliver
We deliver engaging, practical training that equips your team with immediately applicable skills.
Step 4: Reinforce
We provide post-course support, coaching, and resources to ensure lasting impact.
What our clients say
“If you want to increase your sales and streamline your sales department, look no further than John Kageche and his firm Lend Me Your Ears.”
— Ian Gichuhi, Director, Kifedha Credit
“I have been exposed to many different sales training programs. However, the practical approach to sales by Lend Me Your Ears left me with actionable tactics that work.”
— Juma K. , Sales Executive
“We witnessed unprecedented growth after lending them our ears. As senior management, we were forced to re-look our sales management strategy based on our interactions with Lend Me Your Ears.”
— James Waweru, Human Resource & Admin Manager, Kenya Postel Directories Ltd
Typical topics
We cover a wide range of topics, tailored to your specific needs. Below are examples of what we can include:
Prospecting & Pipeline Management
- Overcome prospecting reluctance
- Identify and address the 6 steps to winning the sale (B2C)
- Identify your company’s sales funnel and competently address every step (B2B)
Communication & Persuasion
- Ask insightful questions that get to the heart of customer needs
- Engage customers in value conversations that capture hearts and minds
- Overcome objections with confidence
- Telephone and phone sales techniques
- Telesales and call centre training
Closing & Execution
- Close as a logical conclusion
- Learn what sales winners do—and sell like a top performer
- Selling to the C-suite
Personal & Team Development
- Self-awareness—how personality type affects selling
- Become action-oriented
- Value and own the company vision
- Create empowering plans for career and life
- Successfully deploy 21st-century selling skills
And any other topics of your choice—we customize to your needs.
Why choose customized sales solutions?
Generic sales training is a waste of time and money. Your team needs a program that speaks to their reality.
When you choose Customized Sales Solutions, you get:
- A program built around your team – Not a generic template
- Training that addresses your specific challenges – Not a one-size-fits-all approach
- Practical, actionable skills – Not theory that doesn’t translate to the real world
- Measurable results – We track and report on the impact of our training
- A partner who cares about your success – Not just another vendor
What next? Your free consultation
Ready for a Customized Sales Solution?
We invite you to a free, no-obligation consultation—in person, online, or by call. We will discuss your team’s challenges and how Customized Sales Solutions can help.
Complete the form below. Remember to include your mobile number. We will respond promptly.
What some say
“I’ve been a reader of John Kageche’s sales column in the Business Daily for several years. His articles are always practical and insightful. I work for a microcredit company. It’s stagnated since the pandemic started. Leadership asked for ways of gaining proficiency in a rigorous sales process that would support us across each of your sales challenges and John came to mind. We started our sessions in late 2021. His sessions were highly interactive and educational. He engaged well with employees at all levels from salespeople to leadership. He pointed out our blind spots and challenged us on our shortcomings.
Further, he was willing to learn from us as well through extensive questions and listening. It’s been a month so far and we are hard at work implementing the plan that John helped us put together. There is an increase in inquiries already as well as increased morale among employees of the company. I look forward to updating this testimonial in a year’s time with great results from John’s training. If you want to increase your sales and streamline your sales department, look no further than John Kageche and his firm Lend Me Your Ears” – Ian Gichuhi, Director Kifedha Credit