Archive for Tag: #trustbasedselling

Sell the pain before you sell the cure—the sequence that wins

Sell yourself and sell the problem, before you sell the solution. Notice and nurture that sequence. If the customer doesn’t buy you, he won’t the product you are selling. By the same token, if the customer doesn’t feel his pain, he’ll never appreciate your cure. So, sell the pain first. Why most salespeople get the

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Protect your sales reputation, even with the odds against you

Your sales reputation is more important than the reputation of the organization you represent. It is why customers still call you for assistance long after you leave.. To help us understand this better, let’s look at three scenarios. The aggrieved salesperson A salesperson may feel aggrieved because the employer has dragged payment of his commissions

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Here’s why you should practice the golden rule in sales

The golden rule in sales: do unto customers as you would have them do unto you “You are so gullible. You clicked on this article voluntarily. Nobody forced you. And now you want to complain about how I write? Would you walk into a shop, pick up a product, and then demand the shopkeeper change

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Selling is not tricking: how to win with integrity and trust

Selling is not tricking—it’s helping. It’s selling with integrity. Today I’ll play Agony Uncle and respond to some queries and feedback I’ve received over time. “Your tricks work” I’m sad. I’m sad because I have been misunderstood. You see, I have been excitedly told by some ardent followers of this blog that they have used

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Keep sales momentum: show continual value to win buyers

Buyers are like patients. Assuming they know the root cause of their problems leads to a misdiagnosis— a hit-and-run One of the most self-defeating assumptions sellers make is that the buyer has all the answers about him or his (the buyer) business. Well, breaking news: he doesn’t. Assuming so, kills the sales momentum. To keep

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Make it a marriage not a fling: Build long-term customer relationships

Information used to flow one way, from seller to buyer. Today, the buyer is flooded with data, opinions, and reviews—they often know more about your product than you do. Building relationships over chasing transactions is more relevant today than ever. A decade ago, the internet was just beginning to shift the balance of power. Now,

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Make buyers feel understood by centering the sale around them

Make the sale about the buyer, not you. It’s never about you anyway…. Once the buyer feels understood, proceed to show him why what he wants is not feasible “I’m selling handkerchiefs. Please buy one. I’m selling them to raise money for my child’s fees.“ So the lady hawker said. Would you buy? Hold that

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