Sales Articles

What Jadudi’s Sh6m fundraiser teaches about successful selling

Why did we buy Jadudi’s sale? A quick reminder, Emmanuel Jadudi was a 3rd year University student who appealed for funds to remove a recurring cancerous brain tumor. He sent his appeal via Instagram to then Saturday Nation columnist Jackson Biko, who in turn, via his award winning blog,Bikozulu reached out to Kenyans who raised

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Beyond the bait: stop chasing symptoms, start solving root causes

Don’t be took quick to take the bait. Await the revelation not the situation. The latching-on-to-bait approach limits the seller and irritates the buyer. The sale is impeded because the connection is broken. Go beyond the bait. There was a time when sellers were encouraged to listen keenly to a buyer with the sole intention

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How to handle the price objection without compromising the sale

“Price is objective; value is subjective. Success in selling lies in marrying the two” “How much?” Crunch time in selling and sheer agony for many sellers. Is there a perfect way to deal with this objection? Unless you’re the sole vendor of the must have product (electricity, KPLC, for instance), no there isn’t. Price can

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Your financial flash point: the hidden ceiling killing your sales

“What is your personal financial flash point, and what specific actions can you take to systematically break it?” If your mind can’t handle the figure, your pocket most certainly won’t.” A one million shilling sale. Does that intimidate you? What about a 10 million shillings sale? Maybe 100 million. Intimidated yet? Are you feeling more

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Build bridges instead of walls to be a better salesman

“Build bridges instead of walls. Bridges rhyme with the fluidity of human interaction; walls, don’t” Unfortunately, in the process of human interaction (selling),we build walls instead of bridges. Sometimes because we are human; sometimes because we are inexperienced and, sometimes, though regrettably, because we are indifferent. This article is not for the indifferent— depleting sales

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Your attitude will determine one of two results

 Your attitude will determine one of two results You are not stuck with your attitude. It’s not a tree. It’s a choice you make. Take action against a negative attitude. Snap out of it. Or it WILL kill you. Your attitude will either empower you or poison you. This is true in life as it

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Win with an unfair selling advantage by getting in early with the buyer

“Getting in early with the customer means being proactive, not reactive; generous, not selfish; relational, not transactional. It also propels your career and usefulness – even if you are not in selling – and gives you an unfair selling advantage.” I’m told that by 4.30 a.m. you will find owners of business on the road

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Putting buyers’ interest first puts you in a scoring position

Put buyers first. Fighting to be in a scoring position to do this, may mean letting go of sales sometimes. Which is fine if that was the only way to assist the buyer get what he needs. “Always fight to be in a scoring position.” So, a Director of Business Development reader friend of mine

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Simplicity is king when selling

“When I first heard about the cloud, I thought the information was held somewhere in the skies.” I was told this by the CEO of a thriving IT solutions firm. If you know what ‘the ‘cloud’, in computer terminology, means, you must be laughing. Don’t! That’s how you lose sales. By assuming buyers know, and

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Forget closing the sale! Just get the appointment

“You can’t sell to everyone, and because you must sell to someone, you don’t want to pick anyone. Prospecting — and following through to getting the appointent—remains the most important step in the sales cycle. All others cannot manifest if there’s no one to work them on.” So, forget closing the sale; just get the

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