Is cold calling dead? The short, surprising answer to most sales people, is no. Does cold calling work? Oh, yes. This is the cold truth. Cold calling is alive and kicking; hale and hearty. And it is ruthlessly efficient. But first, what is cold calling? Cold calling involves sales people reaching out to potential customers
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“Twende?,” the boda boda rider or matatu tout will gesture at you asking, a smile on his face and with zero shame. All that matters to him is that you are a potential customer (passenger), sale. Hold that mental image for now. It’ll make sense shortly. For now, is shame limiting you from sales or
It is not enough to think you’ve understood the customer’s problem. No. Repeat the problem back to him to confirm. Miscommunication costs, not just immediate, but future sales and, unfortunately, trust. “I want a kioo in my cars (lifts),” so the mzungu prospect told the lift selling company salesperson. They had a good laugh at
Just by changing the frame of a picture, you make it look different. Try it. Easier still, watch the same video on your phone, in landscape then portrait- it’s a completely different experience. And that’s what reframing is. In sales it means getting the customer to see the same thing in a different frame of
The sales cycle is a guideline, not a deadline. Being a cycle, technically, it has no end. However, if it did have an end, closing the sale would be it. Ultimately, closing the sale is what counts. Movement along the cycle is selling; that movement is much akin to a dance. The 2002 hit song,
What if your product was mired in a scandal like Airbnb is right now? What would you do? Would you roll with the punches or throw in the towel? Would you rise to the challenge or, like an errant seller, sink to resignation, blaming the product and employer? “Na niliwaambia tu.” (I told them but
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In the wake of the 2023 KCSE results, a haunting question lingers: For those who haven’t made the cut, what defines you now that the “grim reaper” of exam results has cast its verdict? Putting the grimness into perspective, to date, more than half of those that sit KCSE score a D+ and below. This
In government, as in sales, the art of persuasion often involves crafting a compelling narrative that resonates with your audience. Like telling Kenyans that unga (maize flour) prices will fall to 120shs per 2kg packet (from 230) in six months to March this year. This was to happen following the subsidizing of production (as opposed
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“It didn’t work when I tried it.” Of course, it didn’t. That doesn’t mean it doesn’t work or it’s bad. It just means it didn’t work for you. Sales people that use sales tips and techniques as crutches unwittingly reveal that they are handicapped. They are handicapped because they want, no, need, to externalise the
You will struggle to successfully run a sales team by remote. I’ll explain why shortly. But first, what do I mean by managing a sales team remotely? Well. Think of how effective, though detached, a remote control is from the TV, and the comfort it offers the user. Now then, there are sales managers and