Sales Articles

Toxic customers are not just difficult. They are corrosive. Fire them.

Toxic customers come in many forms. This one punctuated every sentence with the f-word —along with its older profane siblings. Customer facing staff at the bank would cower, the moment he walked into the branch. Each of his foreign exchange accounts were funded in the tens of thousands at any one time. This particular time,

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Why are you struggling to sell a product that sells itself? Try this

Why would you struggle to sell when your product lends itself to repeat sales? There are products that sell themselves – or should. Products like pet food let the seller sell repeatedly throughout the lifetime of the pet, creating enormous lifetime customer value. Think about that for a moment: if you are selling dog food,

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Why relationship management in customer service wins you sales

Relationship management in customer service begins with the realization that you need the customer more than he needs you —especially at the very moment it feels like you have the upper hand. I am not blind to the fact no-one wants to talk much about – that toxic customers exist. And this is not about

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Effective sales language: why losing a sale is better than mis-selling a product

You would rather lose the sale for lack of sales knowledge than product knowledge. This simple truth is at the heart of effective sales language. Product knowledge alone does not sell. True. This speaks to the inability of translating product features into customer benefits. Sales knowledge that is not informed by product knowledge runs the

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Sales value clarity: why you can’t outsell a weak value proposition

Sales value clarity is the difference between pushing a sale and earning one. Without sales value clarity, even the best product sounds ordinary and forgettable. If you need extreme persuasion, your offer is either unclear or simply not compelling enough. You can’t outsell a weak value proposition. A value proposition is your response to the

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The sales handoff process: where sales are won—or quietly lost

Most business leaders won’t admit this: their sales team isn’t really closing sales. They’re just starting arguments between departments—and losing “closed” sales in the process. And at the centre of it is a broken sales handoff process, where Sales lands a sale, celebrates it, then tosses it over to Logistics like a hot potato, “It’s

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Clarity in selling: why customers reward clarity, not effort

Customers don’t reward effort. They reward clarity. Clarity in selling is King. You can work hard and still be irrelevant. Much like the student who, bereft of the answer, fills a foolscap with words hoping something sticks, or the teacher will be impressed (or confused) by the effort. As with the teacher, the buyer isn’t.

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Your sales pipeline is a mirror: what’s your’s reflecting about you?

Your sales pipeline is a mirror. If it’s dry, check your discipline. If it’s full but stagnant, check your courage. Sales punishes hesitation. Act. The more, now that we are coming from the longest weekend on the calendar. If your sales water is not flowing, the problem is not the tap – most probably there’s

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Good Friday sales reflections: what are you willing to sacrifice?

If it doesn’t serve you, sacrifice it. Good Friday is one of those days that invites reflection, not celebration. It’s not about what was gained first — it’s about what was given up. It marks a moment of sacrifice, purpose, and singular focus that leads to transformation. For those willing to pause, it also creates

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Congruency in sales and why it eliminates price objections

Price objections are rarely about money. They’re about doubt. The customer doubts you or doubts what you are saying – in that order. It’s much easier and face-saving to report that, “They say we are expensive,” than, “I was not confident enough,” or, “My uncertainty showed through my meandering presentation.” Effectively, that there was a

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