Archive for Tag: #b2bsales

Communicate your worth: price isn’t your problem— storytelling is

“Have I actually communicated why I’m worth it?” Do they know, for instance, that your liquid formulation herbicide is easier to measure than the competitor’s cheaper powder form? Or are you obsessed with, “We (it’s never I) are struggling to sell because we are expensive. We need to lower our price.” Maybe. But first, before

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The “let me think it over” trap: why it’s a red flag, not a green light

A “let me think it over” likely means you didn’t close the gap between their problem and your solution. Go back. “That’s ok. To help you do so, let’s review the main points we discussed.“ This simple action serves two purposes: It helps you retrace your steps and pick the ball where you inadvertently dropped

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Why cheap products are the hardest to sell — and cost you more

Counterintuitive as it may sound, cheap products are the hardest to sell — for both businesses and their salespeople. The assumption that “lower price equals easier sale” is a dangerous myth. Salespeople who blame price for poor results will be surprised to know they’re not entirely valid. And businesses that focus on being the cheapest

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3 proven ways to sell slow-moving products (without the pressure)

Some products take longer to sell than others. They have a long sales cycle. Understand yours and work on mitigating this inevitability. Today, we look at some of the ways how to sell slow movingproducts. Why some products take longer to sell But first, why the long sales cycle? Various reasons exist for this: emotional

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Be intentional with the next steps stage in B2B selling

Always have a next steps step in B2B selling. The best B2B sales process or selling strategy is one that is deliberate with an activity to keep the sale going. Besides ensuring continuity of the sale, it signals the seller’s stamina for the long haul post sale. B2B sales process description First off, a working

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Adapt your presentation to respective business buyer to accelerate the sale

The irony of B2B selling is that, despite the tonnes of money used in the purchase, in many cases it is not the ‘best company’ or ‘best solution’ that wins the sale but rather the sales person who was able to make their value more visible to the customer. So, adapt your presentation to respective

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Here’s how to break the sales-back office stalemate

“Re sales-back office stalemate, remember that back office is there to help, not hurt you—they are a customer just like the paying one.“ The sales-back office stalemate is a scene straight from a cockfight. Back office sees sales as a necessary evil, and Sales sees back office in the same light. Yet the two must

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Valuable sales lessons: a year in review for sellers

We are at the tail end of the year..Let us look at the valuable lessons in sales we’ve shared across it. As is tradition, and in keeping with the New Year cheer, herewith are highlights of the Sales Pitch year. This year promises to be exactly the year you want it to be. So this

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A salesperson’s job never ends: thrive beyond the order

In selling, practice doesn’t make perfect, it makes better. The sales ecosystem being imperfect is something to think about, not dwell upon Dear salesperson, constantly complaining that the system—process or product— is imperfect will only get you sounding like a dripping tap. Repeatedly lumping your entire dismal performance on “the inadequate system” may be what

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Three lessons on risk taking from the Papal visit

Risk-taking comes with the sales territory; it is inevitable if the seller is to grow The Pope was in town several years ago. The Catholic faithful brought Nairobi to a standstill. The last time a religious event experienced that much hype was the beatification (first time I ever heard that word) of Sr. Irene Stefani

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