Sales Articles

Campaigns, Customers & Conviction: What Kenyan politics teaches us about sales

Kenyan politics right now offers a surprising number of sales lessons—not because politics and selling are the same, but because campaigns are essentially large-scale exercises in persuasion, trust-building, messaging, and mobilization. Whether you’re seeking votes or closing sales, the principles that move people remain remarkably consistent. Here’s what every sales person can learn from the

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From pitch to pipeline: win in sales using the SPAIN formula

So, I came across this interesting formula that seeks to decode why (how?) Spain won the World Cup 2026. The acronym used was creatively (conveniently?) S.P.A.I.N. — Strategic Passing, Precision in Possession, Attacking Intelligence, Inspiring Teamwork and Naturally Gifted Players. S.P.A.I.N. Clever huh? Now everyone knows how they could have been saved after the ship

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Why selling loses appointments and serving wins sales

Dear Business Owner, are you losing sales at appointment stage? Do you wonder why your appointments don’t convert to sales, thus making all that marketing effort feel like money down the drain? Caught up in the allure of their product, many business owners assume that that alone is enough to make the sale. “Just close

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Witty sales advice: why stamina and curiosity beat software and tenure

I’m in a witty mood today, so allow me to share a few witty sales truths because… well… they’re true. 1. Sales should be an Olympic sport. Forget the 100 metres. Try chasing a prospect for three months only to hear, “Can you call me next week?” Sales is physically demanding. The events include chasing

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Sell the pain before you sell the cure—the sequence that wins

Sell yourself and sell the problem, before you sell the solution. Notice and nurture that sequence. If the customer doesn’t buy you, he won’t the product you are selling. By the same token, if the customer doesn’t feel his pain, he’ll never appreciate your cure. So, sell the pain first. Why most salespeople get the

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The “let me think it over” trap: why it’s a red flag, not a green light

A “let me think it over” likely means you didn’t close the gap between their problem and your solution. Go back. “That’s ok. To help you do so, let’s review the main points we discussed.“ This simple action serves two purposes: It helps you retrace your steps and pick the ball where you inadvertently dropped

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Fix generational differences at your workplace hurting your sales

There’s an ongoing generational tension in the workplace—and it is quietly eroding sales performance. It’s not about budgets, targets, or markets—it’s about how we sell. The friction between digital natives and digital immigrants is no longer a soft-skills sideshow; it is directly impacting sales cycle velocity, pipeline health, and closing rates. The hidden cost of

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Business is not sales, sales is not business – and why this matters

Sales is business but business is not sales. A business needs sales to survive; in fact, that is its very reason for existence —to sell. But. That does not make sales the business. The tension that hurts companies most This tension between sales logic (what closes sales now) and business logic (what sustains the firm

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Why cheap products are the hardest to sell — and cost you more

Counterintuitive as it may sound, cheap products are the hardest to sell — for both businesses and their salespeople. The assumption that “lower price equals easier sale” is a dangerous myth. Salespeople who blame price for poor results will be surprised to know they’re not entirely valid. And businesses that focus on being the cheapest

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Toxic customers are not just difficult. They are corrosive. Fire them.

Toxic customers come in many forms. This one punctuated every sentence with the f-word while liberally sprinkling its older profane siblings. Customer facing staff at the bank would cower the moment he walked into the branch. Each of his foreign exchange accounts were funded in the tens of thousands at any one time. This particular

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