If you are going to thrive in selling, you must be prepared to do other people’s work. “Other people” here includes customers and colleagues —and anyone else whose inaction could stand between you and the sale. This is what...
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“What went wrong?” That’s the question I debrief my team with after every customer engagement. It’s how we review what happened in the previous meeting, with the intention of improving the next. This is what a small business owner...
Dear techie zungumziaga customer, boss. Tell us what you are doing, as you are doing it. When we don’t know what you are doing, our anxiety heightens and we assume the worst. You might as well be a doctor...
Your competitor isn’t always beating you because they have a better product. Often, they have a better sales offering. Sometimes they respond faster. Explain better. Follow up consistently. Make buying easier. Remove friction. Keep their promises. Or they do...
If you just accept what the customer says you aren’t adding value. Challenge the customer. Push back. Respectfully. Let’s unpack that. Challenge the customer: being agreeable isn’t the same as being useful “I want a drill.” “Sure, here.” “Jaza...
Be prepared to present in 2 minutes what you had rehearsed over 20 hours to present in 20 minutes. Be prepared with an elastic presentation. This is the reality of presentations. Why your 20-minute slot never lasts 20 minutes...













