Dear Salesperson, the customer isn’t buying your product. He is buying the version of himself after using it. Sell that. He is not buying a car; he is buying status, convenience, and the feeling of having “arrived”. She is...
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“Why should we renovate the dispensary? Because it’s across the road from us? I can’t believe you’re even asking! It’s a public facility. We pay taxes. If the government fails to use them properly, that’s not our problem. Selling...
Start, boss. Just start. This January, master the art of the start. Forget the brittle vows and ghosted gym memberships—the graveyard of New Year’s resolutions is proof that a wish is not a start. Successful selling is a religious...
The countdown to the countdown is already on. We are counting days to the end of 2025 and soon shall be doing so to shouting, “Happy New Year!” As we say bye bye to 2025, here are top 10...
Avoid feature and benefits dumping. Speak only of the feature that addresses the buyer’s pain. Ignore the rest. Your soil health analytics has several features including a dashboard, chemical, physical, and biological diagnostics that map nutrient levels, biological activity,...
Do you honestly believe the government when they insist that they will not be sharing your data in the US–Kenya Health deal? Because if you’re trying to understand how not to sell anything, this is a textbook case. This...













