“Let me be clear,” the Director of Sales of a well-known company in the manufacturing sector asserted. “We do not do brown envelope; we do not bribe. We are the leaders in our industry and have been in business...
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Confidence in sales is not loud. It is the ability to say: “This may not be for you.” And mean it. ‘This is not for you’ is a powerful statement that serves several purposes. It keeps you going in...
Silence is a weapon. Use it. Sales is not about talking more. It’s about making the buyer talk themselves into clarity. When used intentionally, silence in sales becomes a weapon — a way to guide reflection, build ownership, and...
Kyalo runs a mini vegetable market outside one of the gated communities in Nairobi —a living example of customer convenience in sales at work. In truth, it is not even a formal shop — just a makeshift stand leaning...
Do you sell through processes? Let me rephrase. If you work in back office, support functions, or Operations, do you realise that you are selling every single day? No? Walk with me. The 21st-century customer is irritated by friction....
There’s closing the sale… and then there’s closing the sale in FMCG (fast-moving consumer goods) The difference is not an exercise in splitting hairs. It is black and white. Let’s look at how to close FMCG sales. For example,...













