Do you honestly believe the government when they insist that they will not be sharing your data in the US–Kenya Health deal? “Don’t worry — we will account for every shilling and dollar of the 220 BILLION shillings loan,...
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Every once in a while, a statistic doesn’t just catch your attention—it slaps you awake. And reminds you of what customers want. Like this one shared by a customer: “When a farmer invests USD 16,000 in our soil testing,...
When the customer says: “Let me talk to my team,” respond with, “Great—would it help if I joined the conversation to clarify anything for them?” This simple line is the essence of the approach: ask to join the meeting....
If you can’t explain your offer in one sentence, don’t expect your client to remember it. And if they can’t remember it, they can’t buy it. Simple. Here are four reasons why you should be able to explain your...
“He has two million shillings he’s expecting but I doubt he’ll ever be paid.” No, I’m not talking about frustrated vendor Sammy Kioko who accuses Machakos County of not having paid him for services rendered two years ago. Nor...
“We see you have your company account with us and are calling to ask you to open a personal account too.” (Pregnant pause awaiting a Yes’) Meanwhile, the customer (a director of the company) is wondering, “Why? Why should...













