“You can’t sell to everyone, and because you must sell to someone, you don’t want to pick anyone. Prospecting — and following through to getting the appointent—remains the most important step in the sales cycle. All others cannot manifest if there’s no one to work them on.” So, forget closing the sale; just get the
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It is the consummate seller who is able to resist the urge to volunteer (unnecessary) details of what the product can do, and stick to selling to different segments in an organization. A business to business sale many times requires the presentation to be done across different cadre before it is consummated. Few sellers do
#b2bsales, #layemployees, #managementselling, #organizationalbuying, #ProfessionalSelling, #salespresentation, #SalesStrategy, #salestips, #sellingtosegments, #specialistselling
To thrive, sellers must take debt collection in stride. Or would they rather Finance does? If the ultimate objective of sales is to generate income, then debt collection is in itself a salesman. A reader friend of mine told me of an interesting experience he had a few years back. When he joined this firm
#accountreceivable, #b2bsales, #businessfinance, #businessgrowth, #cashflow, #collectionsstrategy, #customerrelationship, #debtcollection, #paymentcollection, #salesaccountability, #salescompletion, #SalesLeadership, #salesmanship, #SalesStrategy, #salestips
Today’s article is the 101st and marks this column’s 2nd anniversary. As with any milestone, reflection is advisable. Only editorial space limits the depth to which we can reflect and so we’ll look at twelve ways in which we can connect with the buyer. After all connection is the underlying theme of Sales Pitch. 1.
#activelistening, #buyerconnection, #customereducation, #firstclassseller, #nojargon, #preparetosell, #salesattitude, #SalesClosing, #SalesSuccess, #salestips
Benefits sell features tell. A guide to emotional selling. Why do you dress?” I usually ask participants during my workshops. Almost always, there’s an awkward silence, with participants wondering the absurdity of the question; and then the answer follows to rub home the queerness of my question. “To cover our nakedness, of course!” “Really?” I
#advantagesofe-selling, #b2bsales, #benefitsnotfeatures, #customersuccess, #emotionalselling, #howtosellbenefitsnotfeatures, #salespsychology, #SalesStrategy, #salestips, #sellbenefitsnotfeaturesdirectly
“Hips Don’t Lie” so says Colombian singer-songwriter Shakira; and in sales numbers don’t lie, either. Indeed, ‘sales is a game of numbers’ isn’t a cliché-it’s a fact. In fact, I remember a senior human resource manager, while preparing appraisals for the different departments in her organization, wished that she could make all of them as
#b2bsales, #revenegeneration, #SalesLeadership, #salesmanagement, #salesmetrics, #salesnumbers, #SalesStrategy, #salestips
The importance of a database in Sales cannot be gainsaid. A database is the lifeblood of sales and the successful salesperson. The progressive salesperson never abandons her contacts. Even when she changes industries, she moves with them. The average salesperson, has them for the while she needs them. As for the below average one, she
#b2bsales, #CRM, #leadgeneration, #salesdatabase, #salesmanagement, #SalesProductivity, #SalesStrategy, #salestips
You can list many activities on your daily to-do list, but I submit that they really boil down to just three activities to thrive in sales: monitor-facing, customer-facing or “air”-facing “What’s in your cup?” a common advert inquires. “What’s in your day?” I usually pose to participants in my workshop. “What activities would I see
#b2bsales, #saleseffectiveness, #SalesLeadership, #SalesProductivity, #salesresults, #SalesStrategy, #salestips, #timemanagement