Avoid the word sell when selling

Avoid the word sell when selling. When the term sell is used, sellers are left high and dry as all other parties look on them as pariahs. Successful sellers steer clear off the word sell. And many other words to avoid when selling. This is because the word sell is pleasurable only to sellers.  To…

Continue reading

Manage transparency in the digital space

Acute awareness of how to, at once, exploit the benefits and mitigate the risks of transparency in digital space, becomes paramount. If you are of a certain age, the Russian word glasnost and name, Mikhail Gorbachev, should trigger memories of the opening and breaking up of the former Union of Soviet Socialist Republics (USSR).  If…

Continue reading