Buyers are like patients. Assuming they know the root cause of their problems leads to a misdiagnosis— a hit-and-run One of the most self-defeating assumptions sellers make is that the buyer has all the answers about him or his (the buyer) business. Well, breaking news: he doesn’t. Assuming so, kills the sales momentum. To keep
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Anyone interacting with a customer should borrow a leaf from what we commonly refer to as roadside sellers. Again and again, I see informal sector sellers thriving more than formal ones. The lessons from street vendors and road side sellers are simple, powerful, and rarely practiced in the corporate world. What is it that we
#informalsector, #ke, #roadsidevendors, #salescoaching, #salesgrowth, #salestips, #salestraining, #streetvendors
Information used to flow one way, from seller to buyer. Today, the buyer is flooded with data, opinions, and reviews—they often know more about your product than you do. Building relationships over chasing transactions is more relevant today than ever. A decade ago, the internet was just beginning to shift the balance of power. Now,
#b2bsales, #customerrelationships, #longtermgrowth, #relationselselling, #salescoaching, #salesmindset, #SalesStrategy, #trustbasedselling