Archive for Category: Lessons in Selling

Lessons in selling from government mistruths, half-truths and lies

In government, as in sales, the art of persuasion often involves crafting a compelling narrative that resonates with your audience. Like telling Kenyans that unga (maize flour) prices will fall to 120shs per 2kg packet (from 230) in six months to March this year. This was to happen following the subsidizing of production (as opposed

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Is your use of jargon losing you sales? Let’s find out

“We’re done now,” to quote Big Shaq of the famed ‘Man’s not hot’ hit song. We’re done now with elections and the tension therefrom. But we’re not done with learning from the happenings. Here’s the last lesson; one from the Supreme Court proceedings on how jargon is opaque, a barrier to communication, and how best

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Crowds are not votes, and other sales lessons

The petition was lodged on Monday. The loser in the just concluded Kenyan Presidential elections went to the Supreme Court seeking a nullification of the results. Will the Court rule in his favour? We shall know in 12 days or so. Irrespective though, political analysts and intellectuals are offering insights into how, against all odds,

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