Archive for Category: Awareness & Education: “The Problem”

Challenge the customer: push back to add real value

If you just accept what the customer says you aren’t adding value. Challenge the customer. Push back. Respectfully. Let’s unpack that. Challenge the customer: being agreeable isn’t the same as being useful “I want a drill.” “Sure, here.” “Jaza tank” “Sawa, nifungulie.” “I want a Money Market Fund.” “Sure, fill out these forms.” Yes, I

Read More

Bridge the gap: understand what buyers mean, not say

It is the seller’s job to remove the jagged edges in communication, creating a warmer relationship with the buyer and making the sale easier. Custoommunication is a complicated thing. Even when you correctly hear what the other person said, it may not be what they meant. Effective customer communication means learning to decipher the meaning

Read More

Cash in on January blues: The 3Ps to jumpstart your sales

Your buyers can afford wallowing in the January blues; you can’t. Snap out of it! Use the 3Ps—Prospect, Patterns, and People—to jumpstart your sales and turn a slow month into a productive one. Perhaps the only active sales in January are back-to-school shopping, fare-paying passengers travelling back to the city, and the crooked traffic cop

Read More

Your sales attitude shapes your success. Now. Always.

Statistics are an amazing thing-they show you what you want them to. The year ahead promises to be exactly the type of year you believe it will be. The operative word here is believe and your sales attitude is the filter that determines what you see. . There will always be two kinds of salespeople.

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.