So, I came across this interesting formula that seeks to decode why (how?) Spain won the World Cup 2026. The acronym used was creatively (conveniently?) S.P.A.I.N. — Strategic Passing, Precision in Possession, Attacking Intelligence, Inspiring Teamwork and Naturally Gifted Players. S.P.A.I.N. Clever huh? Now everyone knows how they could have been saved after the ship
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Sell yourself and sell the problem, before you sell the solution. Notice and nurture that sequence. If the customer doesn’t buy you, he won’t the product you are selling. By the same token, if the customer doesn’t feel his pain, he’ll never appreciate your cure. So, sell the pain first. Why most salespeople get the
#ConsultativeSelling, #diagnosticselling, #painfirstselling, #SalesStrategy, #salestraining, #sellthepain, #sequenceoversolution, #trustbasedselling
A “let me think it over” likely means you didn’t close the gap between their problem and your solution. Go back. “That’s ok. To help you do so, let’s review the main points we discussed.“ This simple action serves two purposes: It helps you retrace your steps and pick the ball where you inadvertently dropped
#b2bsales, #BusinessTips, #buyerhesitation, #closingsales, #closingtechniques, #ConsultativeSelling, #ObjectionHandling, #salesobjections, #salesprocess, #salespsychology, #salesrecovery, #SalesStrategy, #salestips, #sellingskills, #stalledsales
Counterintuitive as it may sound, cheap products are the hardest to sell — for both businesses and their salespeople. The assumption that “lower price equals easier sale” is a dangerous myth. Salespeople who blame price for poor results will be surprised to know they’re not entirely valid. And businesses that focus on being the cheapest
#b2bsales, #cheapitemstosell, #counterintuitive, #pricingpsychology, #SalesStrategy, #sellingcheapproducts, #valueoverprice
Why would you struggle to sell when your product lends itself to repeat sales? There are products that sell themselves – or should. Products like pet food let the seller sell repeatedly throughout the lifetime of the pet, creating enormous lifetime customer value. Think about that for a moment: if you are selling dog food,
#lifetimecustomervalue, #petindustry, #predictablerevenue, #referralmarketing, #relationshipselling, #repeatbusiness, #SalesStrategy
Sales value clarity is the difference between pushing a sale and earning one. Without sales value clarity, even the best product sounds ordinary and forgettable. If you need extreme persuasion, your offer is either unclear or simply not compelling enough. You can’t outsell a weak value proposition. A value proposition is your response to the
#buyerdecisionmaking, #buyerpsychology, #competitiveadvantage, #salesdifferentiation, #salesmessaging, #SalesStrategy, #valueproposition, #weakvalueproposition
Some products take longer to sell than others. They have a long sales cycle. Understand yours and work on mitigating this inevitability. Today, we look at some of the ways how to sell slow moving products. Why some products take longer to sell But first, why the long sales cycle? Various reasons exist for this: emotional
#b2bsales, #businessgrowth, #jimiwanjigiodiousdebt, #kenyanbusiness, #leadnurturing, #salesadvice, #salescycle, #SalesStrategy, #salestips, #slowmovinginventory
A New Year is here. As a business what’s your plan? A Sales kickoff is a proven way to, well, kick off your sales with a bang, organization-wide,. Sales Kickoffs are also called Sales Summits or Sales Conferences. A Sales Kickoff is an annually held, premier, must-attend, organizational event; even the CEO and his executive
#AnnualSalesEvent, #Bestpracticesharing, #Crossfunctionalsynergy, #SalesAlignment, #SalesConference, #SalesPlanning, #SalesStrategy, #Salessummit
The irony of B2B selling is that, despite the tonnes of money used in the purchase, in many cases it is not the ‘best company’ or ‘best solution’ that wins the sale but rather the sales person who was able to make their value more visible to the customer. So, adapt your presentation to respective
#adaptyourpresentation, #b2bsales, #B2Bsalesclosing, #BuyerCentricSelling, #executivebuyer, #focusonefficiency, #salespresentation, #SalesStrategy, #technicalbuyer
Gossip sells. Possibly this is the reason why some sellers assume it’ll work for them. What they forget is that gossip sells in ‘hiding’ and where there is no ownership-not out in the open. Pitching to a buyer by rubbishing another is counterproductive. If we cut to the chase, it’s basic gossip. It manifests itself
#b2bsales, #competitoranalysis, #professionalism, #salescredibility, #salesethics, #SalesStrategy, #salestips, #winningdeals