Benefits sell features tell. A guide to emotional selling. Why do you dress?” I usually ask participants during my workshops. Almost always, there’s an awkward silence, with participants wondering the absurdity of the question; and then the answer follows to rub home the queerness of my question. “To cover our nakedness, of course!” “Really?” I
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“Hips Don’t Lie” so says Colombian singer-songwriter Shakira; and in sales numbers don’t lie, either. Indeed, ‘sales is a game of numbers’ isn’t a cliché-it’s a fact. In fact, I remember a senior human resource manager, while preparing appraisals for the different departments in her organization, wished that she could make all of them as
#b2bsales, #revenegeneration, #SalesLeadership, #salesmanagement, #salesmetrics, #salesnumbers, #SalesStrategy, #salestips
The importance of a database in Sales cannot be gainsaid. A database is the lifeblood of sales and the successful salesperson. The progressive salesperson never abandons her contacts. Even when she changes industries, she moves with them. The average salesperson, has them for the while she needs them. As for the below average one, she
#b2bsales, #CRM, #leadgeneration, #salesdatabase, #salesmanagement, #SalesProductivity, #SalesStrategy, #salestips
During the Housing Expo held at KICC, Nairobi, which ran for four days, it dawned on me that exhibition stands are only as good as the people, the exhibition stand staff, manning them. Elaborate exhibition stand designs were on display. Choice material was there for gawking. Branding was at its peak. And a kaleidoscope of
#b2bmarketing, #boothstaffing, #eventmarketing, #exhibitionstand, #leadsgeneration, #SalesStrategy, #stafftraining, #tradeshowtips
You can list many activities on your daily to-do list, but I submit that they really boil down to just three activities to thrive in sales: monitor-facing, customer-facing or “air”-facing “What’s in your cup?” a common advert inquires. “What’s in your day?” I usually pose to participants in my workshop. “What activities would I see
#b2bsales, #saleseffectiveness, #SalesLeadership, #SalesProductivity, #salesresults, #SalesStrategy, #salestips, #timemanagement