Archive for Category: Appointment

Why selling loses appointments and serving wins sales

Dear Business Owner, are you losing sales at appointment stage? Do you wonder why your appointments don’t convert to sales, thus thus making all that marketing effort feel like money down the drain? Caught up in the allure of their product, many business owners assume that alone is enough to make the sale. “Just close

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Is your email subject line losing you sales? Find out

We open email based on two things: the sender and email subject line. And ‘we’ here includes your prospects too. Of all the tips, dos and don’ts out there on email or written communication etiquette, if in Sales, remember this: you (and your prospects) open email based on sender and email subject line. It is highly

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Take notes during sales calls, like a doctor

Your listening is guaranteed to fail you. Use pen and paper to take sales call notes. But, if typing on a phone is how you roll, roll on brother. Take notes during sales calls. If the doctor turned the document he was writing on towards you, would you decipher the content? Well, first you’d do

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Forget closing the sale! Just get the appointment

“You can’t sell to everyone, and because you must sell to someone, you don’t want to pick anyone. Prospecting — and following through to getting the appointent—remains the most important step in the sales cycle. All others cannot manifest if there’s no one to work them on.” So, forget closing the sale; just get the

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Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.