Your competitor isn’t always beating you because they have a better product. Often, they have a better sales offering. Sometimes they respond faster. Explain better. Follow up consistently. Make buying easier. Remove friction. Keep their promises. Or they do all six—or, more likely, a combination of some of these. Sales is rarely just about what
Statistically, your greatest sales funnel leakage happens at initial point of contact the buyer makes with you or your business. Did you know that? And if you are a business owner, is this the case with you? Let”s find out. You may lose some sales at the bottom end of the sales funnel —at closing
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“Getting in early with the customer means being proactive, not reactive; generous, not selfish; relational, not transactional. It also propels your career and usefulness – even if you are not in selling – and gives you an unfair selling advantage.” I’m told that by 4.30 a.m. you will find owners of business on the road
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