“You can’t sell to everyone, and because you must sell to someone, you don’t want to pick anyone. Prospecting — and following through to getting the appointent—remains the most important step in the sales cycle. All others cannot manifest if there’s no one to work them on.” So, forget closing the sale; just get the
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Aligning (instead of conflicting) your objectives to that of the buyer, will more likely progress the sale to fruition, faster. What’s the objective of a client meeting? The average seller will dismissively say, “Duh! To make a sale, of course.” The same question to the buyer will yield this sombre response: “To get information”. Conflicting
#B2BSalesStrategy, #BusinessDevelopmentTips, #BuyerCentricSelling, #ConsultativeSelling, #LendMeYourEars, #SalesAlignment, #SalesCommunication, #SalesObjectives, #SalesProductivity
It’s official! Even with the drastic changes in the sales landscape over the past decade, success in selling still depends on what it used to and has always done: adequate preparation. This verdict derives from professors of strategic sales from leading business and management universities globally, backed by practical, primary research from observing over 800
#activelistening, #BehavioralAnalytics, #CranfieldResearch, #MeetingMindset, #ROIMeasurement, #SalesBehavior, #SalesProductivity, #SalesSuccess, #SKOResearch