Sales Articles

The power of words in nailing clean sales

When a woman says, “We should…” almost always she means, “You should…” So, when selling…. Most likely that salesperson you admire, keeps taking the cake because of her choice of words when selling. Appropriate word usage is indispensable to successful selling. This has got nothing to do with being an accomplished linguist. Far from it.

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Persistence is key to successful selling

Attacking is deftly persisting through every challenge coming your sales way without losing your enthusiasm. And persistence is an admirable quality-even to those who do not manifest it. While attending a funeral out of town last Friday, I was reminded of the importance of persistence to successful selling. Several hawkers were present, each selling the

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Simplify the complex B2B sale by selling to the buyer’s motivation for buying

The inability to speak the respective buyer’s language just prolongs the sale or loses it altogether. Customize your product’s value argument across the organization’s hierarchy. This is an indispensable ingredient for success in the business-to-business (B2B) sale. The B2B sale is one where an organization sells to another organization. For instance, an engineering firm selling

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How do you stay hungry in sales?

A salesperson’s performance is limited to the extent of his craving What do these three sellers have in common? The hawker who runs after you in traffic to complete the sale (or, start one because you showed interest in his wares). The seller at the stall who enthusiastically beckons you to his store with, “Karibu

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Sell to solve the buyer’s problem, not to seek elusive product perfection

Did you know that your competition sees your weakness as strength? It never ceases to amaze me how, when doing a comparative market analysis, sellers (say, of This Company) are quick to lament thus: “Competitor J’s product has a higher torque than ours”. Or, “Competitor K’s service is priced lower than ours.” Or, “Competitor L

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Invite more and inform less for an effective close

Invite more and inform less. Inviting sells more than informing does. Inviting builds bridges; informing doesn’t. Inviting explores, informing limits. When a customer says, “Yes” to, “Have you heard about our revolutionary four way transformer?”, informing proceeds to sell, possibly realising too late that buyer and seller are not on the same page; knowing this,

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