Your guess is a s good as mine as to what the BBI referendum and 2022 election campaigns will mean for selling. 2021 is a gambling year 21 is considered a lucky number by gamblers. Aptly so given the...
Read More
It’s been an unprecedented year. Still, there are sales lessons from 2020. It started off on a high note with 2020 being pronounced with an American accent; as you’ve likely just silently done. 2020 looked so bright we’d need...
From traditional to digital. So, where do you start if you’re migrating from offline vs online buyers? Leverage on what’s working now. Make a customer not a sale. If there was a time this were true it is now....
You cannot pay school fees or buy food with a signed contract. In any case, a sale is considered closed when cash is received. Before agreeing to that discount, find out how long the payment will take. Duration as...
Sales people that buy into this, “Bado mapema” mantra struggle with jumpstarting their selling batteries, the more post their holidaying. Buyers have the luxury of excuses for not getting into the thick of (business) things in January but you...
Are you Kenyan enough? To be a ‘cool’ enough Kenyan, you must wait until the last possible minute, and then complain… A new year beckons, but not a new Kenyan I’ll bet. No. I won’t; I’ll guarantee it. So...