Pushing vs pulling in sales. Should you be pulling instead of pushing? Especially if you are in B2B selling if you are pushing with little success, try pulling. “Push. Just push”, “You’re not pushing hard enough”, and such other variants of the same are the mantra in Sales. And, yes, pushing may still be getting
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Finally! In 5 days Kenya decides who their next leader is. In a few days the campaigning will be over. The trail will grow cold. So, before it does, and in keeping with the mood of the nation, here are three lessons in selling from the Kenyan campaign trail. Always ask for the close Whether
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When you open the B2B sales call with insight about the potential buyer (prospect) you heighten engagement from the get-go. And the more engaged he is, the easier the sales call becomes. And you want that, don’t you? How you open and close the sale matters. Opening the sale means the first words you utter
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Insist on face-to-face sales meeting. At the meeting, dialogue, listen, take notes. Get to the nub of the issue. Then consensually agree on way forward. After all, even in a pandemic, we are still social creatures. This piece of advice should be Holy Grail for two sellers. The business to business (B2B) one for whom
If they don’t buy you, they won’t buy what you are selling. You are as much a product as the one you are selling. So sell yourself first. One day, I asked my plumber to refer me to an electrician and he did. Only problem is the fellow arrived smelling body odour. And when he
Listening and reading are wildly different forms of consuming content. So are physical and virtual audiences. Therefore, presentation to virtual audience must be adapted accordingly You’ve just sat down to watch the 7’oclock news on NTV. The newscaster comes on. He is holding that day’s Daily Nation. Your face spells, “Huh?” Then you smile. It
Lessons from online sellers in time of COVID-19. Respect the importance of prospecting. The activities that lead to a sale offline are different from that online. Once upon a time there were two ‘stall sellers’. One had a shop right at the entrance of the building that housed them, and the other’s shop was at
Because of the coronavirus inexplicable numbers even for PR expert CS Mutahi Kagwe, what to sell now, is one challenge that seems to baffle him, everyone Today, let me ramble. I have a feeling I’ll be speaking for many. What do you do when your selling gambit starts losing its bite? The shock value of
Ugali for breakfast will keep you pulsating late into the afternoon and looking fresh with every client visit. Here are three tips on grooming for the novice seller. To begin with though, being a beginner seller is no excuse not to look presentable. Looks matter in selling. How the seller looks could determine how the
Caused by you or another seller, deliberately or not, it doesn’t matter. Handle historical injustices by owning them Historical injustice is a past moral wrong committed by people, now dead, that has a lasting impact on the well-being of people in present day. In Kenya, we are more familiar with the term in relation to