Deploy passion to prospect online

Will it be easy? It’s your lifeline. Just start. Deploy your passion to prospect successfully online. Prospecting is the lifeline of successful selling so I’ve said, repeated, reiterated and will continue to evangelize. Prospecting is identifying the right person to sell to. Successful sellers dwell on this foremost activity in selling because they understand that…

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Spread your prospecting like a COVID-19

The internet allows sellers, selling sandals or owning a shoe shop, to affordably cast their nets wide, and spread like a pandemic. There’s business bloom to be found in this pandemic gloom. This is what those that have migrated online are finding and mining, and that those that haven’t should quit dithering and start discovering….

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Why regulatory intervention doesn’t boost sales

The “Red Book” given by Facebook to all its employees ends by saying: “If we don’t create the thing that kills Facebook, someone else will. “  Leaning on regulatory intervention to boost sales exacerbates intellectual laziness and dampens the entrepreneurial spirit.  Four Thursdays ago we posited that Telkom taking on culturally entrenched M-Pesa head on…

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Will Telkom’s T-kash survive let alone thrive?

Innovation is not just another app. I think, like Equitel, Telkom should consider a flank (not head-on) attack. The problem is not simply dominance. It’s an unprecedentedly empowered customer, the rapidly changing times we live in and the disruptive way of thinking that’s required to survive in them. So Telkom Kenya wants a piece of…

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Make what you can sell, don’t sell what you can make.

Imagine how frustrating it must be selling the process of getting a sacco loan complete with guarantors to tech-savvy Generation Y. Make what you can sell, don’t sell what you can make. This is the mantra start-ups are forever reminded of. It is also relevant to existing businesses overtaken by time.  The curse of many…

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Embrace Social Media Platforms And Accelerate The Sale

WhatsApp is a salesperson’s tool of trade; it clears any grey areas, and removes time wastage in, communication. How things change! Slightly less than two decades ago, email was considered ‘unofficial’. The hard copy (preferably posted letter-‘snail mail’) took precedence. Today, the plethora ways of instant messaging make email the new snail mail. Yet, for…

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Has ‘Starving’ Posta Bitten More Than It Can Chew With PSV Venture?

Instant messaging platforms (like WhatsApp) have made e-mail the new snail mail; and now, snail mail Posta is playing catch up. From moving mail to moving mailers… Postal Corporation of Kenya (Posta/PCK) is diversifying into public transportation. The then Postmaster General/CEO Dr. Enock Kinara explains: “We are starting a Postliner Bus Service that will help improve…

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