Archive for Category: Overcoming Jargon

Close faster. Simplify the sale with examples and other literary devices

Close Faster, Simplify the Sale. The buyer isn’t asking to get the nuts and bolts of the situation. All he needs is assurance and confidence. Assurance that the problem can be resolved and confidence that you can do it. Many times all the buyer wants to make a decision to buy is an appreciation of

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How To successfully ‘hack’ jargon (not IEBC) when selling

It’s not easy ‘speaking in English’, especially for an expert (and every seller is one). And yet, the fact that your larger audience is almost always lay, the importance of doing so cannot be gainsaid. Obfuscation. Chicanery. Subterfuge. Experts say these are the ingredients of successful politics; flummoxing the audience to leave them nonplussed. Unfortunately,

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