The sales cycle never stops. The sale doesn’t end with, well, the sale. So, what do you do after closing a sale? Being at the tail end of a customer engagement, it is easy to fall into the trap of “Phew! Done. Next.” After all, I closed-payment has been received. Everyone’s happy. This is not
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Why is the sales cycle called, well, a cycle? Yet, it’s anything, but? Because you should use the sales cycle as a guideline not deadline. Ride with me. A cycle implies a circle. Incredibly smooth and perfectly round. But, in practice, there’s nothing smooth nor round about the sales cycle is there? The movement from