Archive for Author: lmye-admin

What roadside sellers can teach you about selling

Anyone interacting with a customer should borrow a leaf from what we commonly refer to as roadside sellers. Again and again I tend to see informal sellers (street vendors or road side sellers) thriving more in selling than formal ones. What is it that I see us learning from them? Stall owners Wealthy or poor,

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Selling is service and service is selling

Selling is giving a service. You want a plumber with some basic understanding of electrical work. We want elastic skills as employers but shun them as employees. Strange. Selling is giving a service and giving a service is selling. It is the perception that selling and service are mutually exclusive that is the bane of

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Make it a marriage not a fling: Build long-term customer relationships

Information used to flow one way, from seller to buyer. Today, the buyer is flooded with data, opinions, and reviews—they often know more about your product than you do. Building relationships over chasing transactions is more relevant today than ever. A decade ago, the internet was just beginning to shift the balance of power. Now,

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Front office staff can boost sales and grow their careers

Selling is giving a service. And service is given by any one. The extra sale is merely a by-product of this; so is accelerating your profile to 3D status. Far too many sales are lost by front line (customer facing) staff. Front office sales are lost largely because of a poor attitude and, sometimes, lack

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Hawking: the untapped sales strategy for enterprises

Seeing as life gives us lemons in the name of incessant traffic, instead of complaining, why not break out the tequila and salt by constructively tapping into a powerful hawking sales strategy? Hawking must be the most effective sales distribution system we have in Kenya, if not Africa. Yet, the full potentialh of hawking as

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Grading the education system: does it truly make the grade?

Education must be embraced for empowerment, not examination. The certificate, won’t work for you, if you don’t. Employers hire on based on knowledge and skills, yet fire based on attitudes The tragedy of the education system, is that it has been reduced to be for examination and therefore employment. Schools, parents, employers, teachers, students, and

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ASK show must reclaim glory as Kenya’s premier exhibition

The ‘analog’ way of selling the Show (Fair?), must get ‘digital’. Mercifully, the current strategic plan addresses this concern. Therefore, it can only be hoped that the lost glory will be reclaimed by the Society and not a commercial entity. So I attended the ASK Show, sorry, Agricultural Society of Kenya Show, sorry, Nairobi International

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Why many salespeople are not growing in the profession

Globally, even with rapidly changing technology replacing many jobs, the one profession that is still growing is sales. Paradoxically, the sales person isn’t. Why do most sales people fail? Most salespeople fall on the wayside and many grow into inefficiency. This is the tragedy of the sales profession. A worrying number of experienced salespeople aren’t.

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Turn lookers into leads: maximize your trade show stand ROI

Sell experience at exhibition stands to capture the imagination and maximize returns Your grand stand at the trade show is not meant for grand standing. It’s meant to maximize your ROI. Exhibition or trade show stands are an investment from which a return is expected. Tragically, many institutions short change themselves by assuming that the

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Gossiping about competitors will tarnish your credibility

Gossip sells. Possibly this is the reason why some sellers assume it’ll work for them. What they forget is that gossip sells in ‘hiding’ and where there is no ownership-not out in the open. Pitching to a buyer by rubbishing another is counterproductive. If we cut to the chase, it’s basic gossip. It manifests itself

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