Think like a customer. If you don’t do it, likely they don’t either. Quit being in denial about this. Be honest and transparent about it. Learn from it and stop shooting yourself in the foot. How do you think like a client? Here’s 3 ways to think like a customer. If you discard their brochures,
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Why do people buy or not buy your product? This quote can help. “People don’t buy their way into something they buy their way out of it.” What a quote, huh? But what does it mean? Win their hearts and minds The reason why most customers do not buy your product is because they succeeded
Yes. It’s here. Another year, another January, another reminder. “Don’t get too excited about this New Year stuff. Only the calendar has changed. The spouse, the job, the targets remain the same.” So, here are three tips to boost your sales this January. 1. You can never listen your way out of a sale You
This is our last post this year. From the two and a half score posts in 2021, here are three ways to increase sales in 2022. Put the pandemic into perspective to increase sales in 2022 We have come full circle. Two year ago this December, Coronavirus was added to our collective global vocabulary. And
What is a Christmas tradition in Kenya? If you are wondering, walk with me as I explain. Is the SGR fully booked? Let’s begin. It’s the time of the year again. That time when Kenyans emerge from their cocoons and stamp their Kenyan ‘bona-fideness’ in your face. For instance, despite it being splashed across all
Sales quantity and quality both matter if you are to have a fair sales contest, and a sustainable business. Sometimes, the two Qs are referred to as the two Vs, volume and value. Whether you use Qs or Vs, ignoring quantity or value, is a recipe for disaster. Is quantity more important than quality? Evaluating
Numbers don’t lie. Sales people do. Numbers don’t lie, trust them. Sales people lie, let them. Numbers don’t lie, trust and manage sales people through them. Sales people lie; let them; they’ll hang themselves when the rope is long enough. Today’s post is for those in sales leadership. Why do sales people lie? First off,
Permission selling is rarely practiced. This is unfortunate. You practice permission selling when you seek the prospect’s agreement before taking any action that involves them. Permission selling or permission based selling, involves the use of statements like, “Is it okay if I…?” or, “Do you mind if we….?” You catch the drift. Here are 3
To sell over the telephone calls for a different skill set from selling face to face. What is telephone selling? Telephone sales means just that. Prospecting, interviewing, demonstrating, validating, negotiating and closing all on ‘phone. Here are three things to consider to successfully sell over the telephone. The tone of your voice is 85% of
Here are 3 reasons why it is important to help customers make purchase decisions. The word selling is ‘dirty’ Unfortunately, selling connotes negative, even fearful images in the mind of the prospective buyer (prospect). Actually, even the statement, “We will transfer you to sales” or “We will introduce targets in your job description” fires images