Archive for Author: LMYE Writer

The sales handoff process: where sales are won—or quietly lost

Most business leaders won’t admit this: their sales team isn’t really closing sales. They’re just starting arguments between departments—and losing “closed” sales in the process. And at the centre of it is a broken sales handoff process, where Sales lands a sale, celebrates it, then tosses it over to Logistics like a hot potato, “It’s

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Your sales pipeline is a mirror: what’s your’s reflecting about you?

Your sales pipeline is a mirror. If it’s dry, check your discipline. If it’s full but stagnant, check your courage. Sales punishes hesitation. Act. The more, now that we are coming from the longest weekend on the calendar. If your sales water is not flowing, the problem is not the tap – most probably there’s

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How to close more FMCG sales: the 4-step “risk removal” system

There’s closing the sale… and then there’s closing the sale in FMCG (fast-moving consumer goods) The difference is not an exercise in splitting hairs. It is black and white. Let’s look at how to close FMCG sales. For example, you introduce bottled water into the market. That does not make you special. You are the

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There is always a way to the sale. Do you have the will to take it?

There is always a way to the sale. When your prospect says “We’ve used someone else before,” don’t panic. This moment isn’t a barrier—it’s an invitation. There’s always a way. Explore. “What worked well—and what didn’t?” There’s your door in. Virgin territory is a myth in selling. Most prospects have a history, a past provider,

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4 reasons why you lost sales last year—and how to fix that this year

New year, same old mistakes? Not anymore. Let’s tackle why you lose sales and make last year’s losses your last. A new year doesn’t magically fix your pipeline. New targets don’t erase old habits. And fresh notebooks won’t correct flawed selling behaviour. If you’re serious about improving results this year, you have to be honest

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Selling social impact: 4 ways NGOs can sell in business language

“Why should we renovate the dispensary? Because it’s across the road from us? I can’t believe you’re even asking! It’s a public facility. We pay taxes. If the government fails to use them properly, that’s not our problem. Selling social impact is not our business.” That was the response from the management of a milk

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