Imagine how frustrating it must be selling the process of getting a sacco loan complete with guarantors to tech-savvy Generation Y. Make what you can sell, donât sell what you can make. This is the mantra start-ups are forever reminded of. It is also relevant to existing businesses overtaken by time. The curse of many
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A goal crystallizes the purpose of the meeting; it focuses the seller to a specific thing and with this, he will most likely find himself customizing his presentation accordingly To make your client meetings productive, have a quantifiable goal. Office meetings are a common tool of business. Paradoxically, many attendees (even sales people in sales
An effective close is the result of a process; it doesnât happen by solely focusing on it (the result) without building the momentum to it. Effective closing statements and techniques come in handy. Phew! The fabled 91 days of January have officially come to a close. And closing is what Iâd like to talk about
With all its unexpected objections, aborted meetings and painful rejections, selling can be very frustrating…but blaming your customers for your inability to sell is the beginning of your end. Today I wish to share and interpret some of my favourite quotes in a bid to spur your selling in 2018. âYou are serving a customer,
âI stopped drinking on credit after the very first bill I received,â a friend of mine said, still visibly shaken from the memory. âI realisedâ he went on, âthat I was overly generous when I wasnât feeling the pinch of a cash transaction.â So, itâs sill January and customers arenât buying. Resigning to fate is
Forge or mend relationships with the indispensable players in your sales chain, Compliments of the New Year. With our turbulent politics behind us, 2018 promises to be much better than 2017, experts say. Meaning, sales can only get better. Here are three things to get your sales juices gushing. Your employer is impatient âItâs only
When you (like NTSA) blame your customers for your inability to sell, you cross a line that is difficult to âuncrossâ. Itâs not me, you say.Itâs them. It was the loudest death knell for National Transport and Safety Authority (NTSA) in particular and the Ministry of Transport in general- the claim that Kenyans, not NTSA,
And finally there was the hawker who reminded us in July that despite all the political tension it still matters how you open the sale. âMtawapelekea nini?âshe asked us. Itâs so close, you can sniff it. The year 2017 ends this Sunday. Itâs been a tough business year. But, such is business a client reminded
In this environment, you will see Kenyans binging in a pub lamenting how financially difficult the year was explaining, âWe are just drinking away the difficult yearâ Itâs the time of the year again when all logic goes out the window. Buyers brazenly binge and shrewd sellers visibly squeal. Buyers binge for no other reason
Usually, thatâs the easy part especially if itâs in memo/email format where all one has to do is complete the âToâ, âFromâ and âSubjectâ fields. The challenging part is the why, when and how. Who, what, when, where, why and how. The five Ws and one H are such a basic structure of effective communication