Self-quarantine friendly activities to boost sales

The disease will pass but your targets won’t. And when it does, sellers that exploited the ‘idle’ time will thrive. The rest…well,… Stay home. Don’t shake hands. Keep social distance. Observe the curfew. And now, don a mask. Face-to-face selling is facing unprecedented challenges. With the coronavirus accompanying us like the sword of Damocles, one…

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Dig Deeper Into Customers’ Need

The financial landscape fundamentally shifted with M-Pesa. Suddenly, we had options and wanted more. Banks were no longer in the charge of the selling environment. You are not much different… You are not in charge of the selling environment. Still, this does not exempt you from being in charge of the sale. Confused? Let’s illustrate…

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What Disrupted Banks And Media Houses Teach Us About Customer Benefits

Disruption is forcing businesses to sell to customer benefits not the businesses features. This calls, not for a transformation, but evolution of business. After all, “Innovation is not just another app”, so Prof. Patrick Njoroge, CBK Governor, reminded banks Customers don’t buy the features of your product. Customers buy the benefits they derive from it….

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For A Faster Close, Make It Easy For Buyer To Understand And Decide

Driven more by esteem than need, buyers want all the trending bells and whistles in a product and will most probably use one ‘bell’. If in doubt, how many features on his phone do you suppose the average person uses? It’s the seller’s job to know all the bells and whistles but limit the sale…

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Why we need to mind our language

Communication is one of the most complex, yet indispensable tool we use daily. It is made even more complex when the language of, er, communication is English. To declare competence in communication means that you have the ability to do something successfully- and because perfection doesn’t exist, competence therefore implies a perpetual work in progress….

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Technology is Shaping How Players in the Financial Sector Sell Themselves

“If  banks don’t embrace cultural change, they will be overtaken by tech companies.”  So, Sir David Walker, ex-chairman of Barclays and Morgan Stanley told The Banker magazine. He may have well have been speaking about Saccos, MFI’s, telcos’ and financial technology (fintechs) too. Yes, fintechs.  With the rapid changes in the financial sector, how players…

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With Disruption In The Financial Sector, Saccos, Banks And Fintechs Are On Shifting Sands

The financial sector in Kenya is a global trailblazer. Players in it, should know that they are leading not following; charting their own path, not taking a well-trodden one. To survive (let alone thrive) they should also know that the sector has expanded to include telcos’ and fintechs Contrary to popular belief, the Sacco movement…

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Use PowerPoint as visual aid, not to kill your presentation

PowerPoint is meant as a visual aid, not a verbal crutch! You, the presenter, still remain the influential tool of communication, and PowerPoint (or any other visual aid) cannot replace this If it’s been said once it’s been said a million times. PowerPoint Slides don’t talk-the presenter does; PowerPoint slides don’t connect with the audience-the…

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