Sales Articles

To alleviate Nairobi congestion, sell to the end-user

Nairobi, a city that swells to almost 6 million people during the day, is choking with traffic. Most solutions offered are quick fixes—the majority just as quickly withdrawn. The magic of Thika Superhighway didn’t last long, and The Expressway is known to get congested with traffic. As experts continue to debate long-term options, I’d like

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Three lessons on courage, from sales jokes

Sales jokes are not just for the humour, but the learning, too. So, courage brother; like a humourist, do not stumble over vexatious beings. If your targets have been ghosting you lately and so feel in perpetual ‘Njaanuary’ mode, here’s something to lighten your spirits — sales jokes from which we can learn the importance

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Fire that poor performing salesperson, but first…

Keeping a consistently poor performer hurts the business financially and affects the team morale and therefore productivity. “How long should I keep a non-performing sales newbie?” The short answer to this question I get asked often is this: three months is too short, a year too long. If however his is an attitude problem, three

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How to overcome buyer excuses for not buying in January

Sales people that buy into this, “Bado mapema” mantra struggle with jumpstarting their selling batteries, the more post their holidaying. Buyers have the luxury of excuses for not getting into the thick of (business) things in January but you don’t. The favourite ones include, “Bado mapema, boss” (It’s still too early in the year) and

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How exams results’ queries rhyme with buyer behaviour

In many ways the obsession with total marks and not how they were arrived at, is reminiscent of how buyer’s buy-selectively. “What did he get?” This question was asked by millions of Kenyans last week immediately after the results for the national examination (KCPE) were announced. The expected response to a child’s performance in the

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Gatekeepers can make or break the sale

Gatekeepers exercise the basest form of leadership-position authority. Gatekeepers are a challenge to overcome in selling. Not an excuse why you shouldn’t. I’m referring here to askaris (security guards), receptionists and such other personnel who have the capacity to deter you from meeting the buyer as you must go through them. So what to do?

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