Sales Articles

Exploiting the customer’s inexperience for personal gain is short-lived

And many formal sellers (consultants, for instance) would be happy to charge, than show you, how to resolve a problem you can, yourself. I love my plumber. As for my (former) mechanic, not so much. Twice my plumber has refused a job, instead insisting that I resolve it myself. No, he wasn’t being rude; just

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Make what you can sell, don’t sell what you can make.

Imagine how frustrating it must be selling the process of getting a sacco loan complete with guarantors to tech-savvy Generation Y. Make what you can sell, don’t sell what you can make. This is the mantra start-ups are forever reminded of. It is also relevant to existing businesses overtaken by time. The curse of many

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Why a quantifiable goal is crucial to a successful client meeting

A goal crystallizes the purpose of the meeting; it focuses the seller to a specific thing and with this, he will most likely find himself customizing his presentation accordingly To make your client meetings productive, have a quantifiable goal. Office meetings are a common tool of business. Paradoxically, many attendees (even sales people in sales

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Three More Activities To Get Your Sales Gushing In 2018

“I stopped drinking on credit after the very first bill I received,” a friend of mine said, still visibly shaken from the memory. “I realised” he went on, “that I was overly generous when I wasn’t feeling the pinch of a cash transaction.” So, it’s sill January and customers aren’t buying. Resigning to fate is

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Three Things To Get Your Sales Creativity Gushing In 2018

Forge or mend relationships with the indispensable players in your sales chain, Compliments of the New Year. With our turbulent politics behind us, 2018 promises to be much better than 2017, experts say. Meaning, sales can only get better. Here are three things to get your sales juices gushing. Your employer is impatient “It’s only

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Increase Your Sales By Involving Customers, Not Blaming Them Like NTSA

When you (like NTSA) blame your customers for your inability to sell, you cross a line that is difficult to ‘uncross’. It’s not me, you say.It’s them. It was the loudest death knell for National Transport and Safety Authority (NTSA) in particular and the Ministry of Transport in general- the claim that Kenyans, not NTSA,

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Alas! The season (reason?) for illogical buying is upon us

In this environment, you will see Kenyans binging in a pub lamenting how financially difficult the year was explaining, “We are just drinking away the difficult year” It’s the time of the year again when all logic goes out the window. Buyers brazenly binge and shrewd sellers visibly squeal. Buyers binge for no other reason

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