How to differentiate your product to the buyer

It is the seller’s responsibility to make his product stand out from the competitor’s, and more importantly, stand out in the buyer’s mind. And this is rarely achieved by … Which of these are you likely to use? When withdrawing money using Visa, the ATM with a sanitizer next to it or the one without?…

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Three lessons on courage, from sales jokes

Courage brother; do not stumble over aggressive or angry persons and limit your performance. If you had ‘Njaanuary’  (no-money January) as your excuse not to sell, here’s something to lighten up your spirits- sales jokes from which we can learn the importance of courage when selling. Joke 1: The insurance agent tells the prospective buyer: …

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Assure buyers by giving them what they need, not want

Assurance. A singular word that means a plural of emotions. And, retained, or new, sales.  Assurance is a positive declaration intended to give confidence; a promise. Assurance is what a customer who is going through uncertainty needs- not what he says he wants. Confused? Hang on. You have my assurance that you’ll get it. When…

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