The average seller harps on the benefit of the two-door lift; the progressive one first vividly spells out to the buyer what not having the two-door lift means. Before sharing the benefits of your product, first spell out what the lack of its benefits means to the buyer. Let me illustrate. You’ve watched it in
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If it’s impossible for you to fathom, it’s difficult for you to accept or say it. Juma had practiced the response countless times. He now had it down to a T. “When they ask me how much I want to be paid, I’ll say 30,000shs. That is a reasonable increment from the 24,000shs I’m earning
Banks struggle to compete because, unlike fintechs and BigTech, humility, adaptability and transparency are vague values for the profit-raking banks “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the
The challenge for banks is not what they have but who they are. Challenger banks are natives in the digital world, but banks are migrants Could banks be going about digitization like a 40-something year old does a smartphone? He believes the smartphone makes him digitized but it only makes him digital. Digital is an
Doing so makes you an order taker; you are little more than a shopkeeper waiting for the buyer to say, “I want a loaf of bread,” for you to jump into action. If you acquiesce to discounts based solely on your salespeople’s feedback, then you and your sales people have a problem; you, a business
Effective sales management requires the manager to have his nose in other people’s business. The effective sales manager has his nose in his sales team’s personal business. “Do not bring your personal problems to work” is an oft-quoted admonition that rings sour to successful sales management. And personal problems could range from the mild, “My
How can you accelerate the sale? By establishing early in the sale, through asking insightful questions, the buyer’s real pain point. We buy a product or service to solve a problem. However, we rarely articulate the problem to the seller which makes his job that bit more complicated. For instance, we ask for a drill
Conforming to the rules, works against successful selling. The stickler for rules gets frustrated because he yields to them and gets mediocre results at best. Progressive sellers, on their other hand, while remaining ethical, take the rules as guidelines, not deadlines. Many times they will bend them to snapping point much to the irritation
To begin with, Nairobi is congested and all we have gotten for solutions are quick-fixes, just as quickly withdrawn. While the experts ponder viable options, plus being a concerned citizen, here’s my two cents on solving the dilemma. By-pass the middleman and focus on the end-user Next, for decades, banks had stubbornly positioned themselves as
Sales jokes are not just for the humour, but the learning, too. So, courage brother; like a humourist, do not stumble over vexatious beings. If you had ‘Njaanuary’ (no-money January) as your excuse not to sell, here’s something to lighten up your spirits- sales jokes from which we can learn the importance of courage when