Ugali for breakfast will keep you pulsating late into the afternoon and looking fresh with every client visit.

Here are three tips on grooming for the novice seller.

To begin with though, being a beginner seller is no excuse not to look presentable. Looks matter in selling. How the seller looks could determine how the sale goes. If they don’t buy you, they won’t, the product you are selling. Few sellers start with a fat salary and company car; both which are offered because the employer wants to display a certain corporate image. Such employers are few and these sellers should be grateful. They already have a leg up. For many reasons, the vast majority of sellers are not this lucky. 

But still, this is no excuse for them to go around pitifully displaying desperation. Basic hygiene and grooming do not call for a fat salary. It is as pointless to be in a creased Hugo Boss shirt, as it is to be a salesperson of means but not brush your teeth.  And so to further help these novices, here are three tips on grooming for them.

Listen to the audio version of this post now or download (right click or click the ellipsis, the three dots) and listen later

Tip One

Now then. Wake up to ugali. Did you sneer at that? Well, ugali is the food of choice for multi (dollar) millionaire, global icon, marathon record breaker, EGH, Eliud Kipchoge. Selling, can be physically taxing. You need to keep your levels of energy up the better part of the day while dispensing of the cost of buying lunch. A breakfast with ugali will keep you pulsating late into the afternoon and looking fresh with every client visit.

Tops on grooming novice seller

Tip Two

Next tip on grooming for the novice seller. You walked to the client premises. The dust on your shoes and sweaty face are evidence of this. Telling yourself that you had polished your shoes in the morning, it’s not your fault that they are now dusty and that the buyer will understand, is misguided. He won’t. At best, he will patiently await you to speak your piece and leave, having formed a (negative) opinion about you and your company.  So, instead of wishful thinking, first make a stop by the askari’s (security guard’s) gate and ask for a shoe brush. Yes. Even askaris understand the importance of grooming and always keep a shoe brush and polish in their cubicles. Alternatively, make a beeline for the washroom and wipe your shoes to a shine with tissue, and freshen up.

Tip Three on grooming novice seller

Lastly, it is amazing what a YouTube video on grooming and a thousand shillings or three of mitumba (second hand clothes) can do to revolutionize your wardrobe and therefore, confidence. This is the third and key tip on grooming for the novice seller. Yes, there’s the stigma associated with mitumba. This shouldn’t concern the seller that wants to look presentable, affordably. Stigma won’t get you a foot in the door; how you look will. In any case, statistics show a different situation on the ground- the majority of Kenyans dress in mitumba. Stigmas don’t reflect reality. When you arrive at the buyer’s office, your presentability is what he will be drawn to. As a friend from Mombasa once shared: “If the job interview is for 10 tomorrow morning in Nairobi, that I travelled by road at  1000 shs and you flew at 10,000 is irrelevant. What is relevant to the interviewer is that we were there at ten looking the part.” 


Read: Why most people quit sales is as simple as it’s not. Here’s why


If you would like to have your sales team sell more, we can help. In order for us to do so we propose a free consultation meeting or a call. If in agreement please complete the form below and we will get in touch after receiving your details, none of which will be public. Thank you.

Views – 458

About Author

Related posts

Don’t just push, pull your way to closing with ease

Pushing vs pulling in sales. Should you be pulling instead of pushing? Especially if you are in B2B selling if you are pushing with little success, try pulling. “Push. Just push”, “You’re not pushing hard enough”, and such other variants of the same are the mantra in Sales. And, yes, pushing may still be getting

Read More

Sales conflict: why you shouldn’t fight over stolen sale

Sales is competitive. As with any competition, there are winners and losers.  The just concluded election, for instance, had a whopping 16,000 contestants, yet the vacancies were less than 10% of that. Selling is no different. And with competition, inevitably, conflict arises. One such is, “He stole my client” (sic). Given the labour that goes

Read More

Three lessons in selling from the campaign trail

Finally! In 5 days Kenya decides who their next leader is. In a few days the campaigning will be over. The trail will grow cold. So, before it does, and in keeping with the mood of the nation, here are three lessons in selling from the Kenyan campaign trail. Always ask for the close Whether

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.