Think like a customer. If you don’t do it, likely they don’t either. Quit being in denial about this. Be honest and transparent about it. Learn from it and stop shooting yourself in the foot. How do you think like a client? Here’s 3 ways to think like a customer. If you discard their brochures,
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Why do people buy or not buy your product? This quote can help. “People don’t buy their way into something they buy their way out of it.” What a quote, huh? But what does it mean? Win their hearts and minds The reason why most customers do not buy your product is because they succeeded
Yes. It’s here. Another year, another January, another reminder. “Don’t get too excited about this New Year stuff. Only the calendar has changed. The spouse, the job, the targets remain the same.” So, here are three tips to boost your sales this January. 1. You can never listen your way out of a sale You
This is our last post this year. From the two and a half score posts in 2021, here are three ways to increase sales in 2022. Put the pandemic into perspective to increase sales in 2022 We have come full circle. Two year ago this December, Coronavirus was added to our collective global vocabulary. And
Permission selling is rarely practiced. This is unfortunate. You practice permission selling when you seek the prospect’s agreement before taking any action that involves them. Permission selling or permission based selling, involves the use of statements like, “Is it okay if I…?” or, “Do you mind if we….?” You catch the drift. Here are 3
‘What this means is that…’ Such a simple phrase, so rarely used, so costly to selling. Here’s what I mean. Technical language necessitates lay explanation Technical language can be found in every industry. This could be industry or institution specific. And what it means at industry level could be different, institution. For instance, Q1 to
When you don’t sell, you close through delivering service excellence. This is what selling through service is. The more if your service or product is sold as a reaction to a query. Not because of any fault of yours but because the nature of your product deems it so. Think selling moving services, coffins, mortuary
Insist on face-to-face sales meeting. At the meeting, dialogue, listen, take notes. Get to the nub of the issue. Then consensually agree on way forward. After all, even in a pandemic, we are still social creatures. This piece of advice should be Holy Grail for two sellers. The business to business (B2B) one for whom
If they don’t buy you, they won’t buy what you are selling. You are as much a product as the one you are selling. So sell yourself first. One day, I asked my plumber to refer me to an electrician and he did. Only problem is the fellow arrived smelling body odour. And when he
Ask. Just ask for the sale. Ask for the meeting. Ask for the cheque. Even ask for the referral. Ask. Just ask. And be specific when asking. It is tragic that many sales fail simply because the sales person did not ask. He did not ask the right questions, or worse, did not ask for