Archive for Category: CX

Be on point: Boost sales through precise customer query responses

In the same manner salespeople should say just enough to close the sale, to boost the customer experience, and potentially, sales, those in service should respond to customer queries with just the information sought. This is so, especially when it’s a direct query that could be a potential sale. Such is what an effective response

Read More

Your business could be losing you sales. A customer explains how

Today I wish to share sales (or lack thereof) experiences, from a customer’s viewpoint. This is in the hope that business owners will take heed how to stop losing customers. Unless of course you want to debate the disadvantages of losing customers. No? OK. Here is a customer’s perspective on reasons why your business could

Read More

Accessibility and 2 more lessons on selling from informal sellers

Informal sellers, such as street vendors (hawkers), small market traders, and independent resellers, often employ practical techniques to simplify and accelerate sales. These lessons can be valuable for formal businesses and sales professionals looking to streamline their processes and enhance efficiency. Here are 3 more lessons in selling from roadside sellers. Personalization and relationship building:

Read More

Focus on customer needs and wants to close faster

Focus on customer needs and wants to close faster. Focus on why he wants a hole in the wall, not the drill he says he needs. This is what customer-focused selling is. In addition to this one trick, customer-focused selling is yet another trick to closing the sale faster. Taking a selling approach that focuses

Read More

Convert internal training to customer understanding

Convert internal training to customer understanding to thrive in selling. Why? Because, unfortunately, internal professional sales trainings programs, are company, not customer, focused. They focus inward, not outward. They focus on the science of the product, not art of selling it. Companies engage in sales training to empower their front line. If only companies knew

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.