Make a customer not a sale; here’s why

Make a customer not a sale. Lessons from landlords, private schools and the matatu crew Tenants, parents and passengers. Do you suppose those that sell to them have ever seen them as customers? Those that sell to them are, respectively, landlords, schools and the matatu crew. Do you suppose an upside to this pandemic will…

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Lessons in selling from Valentine’s Day

A rose may even be bought for two hundred shillings by the husband who, coming from the ‘Men’s conference’ late tomorrow evening, is gripped by panic when he remembers The Day on his way home… Tomorrow is Valentine’s Day. Men, you are duly warned. On Valentine’s Day the colour red means the exact opposite of…

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