Archive for Category: CX

Convert internal training to customer understanding

Convert internal training to customer understanding to thrive in selling. Why? Because, unfortunately, internal sales trainings are company, not customer, focused. They focus inward, not outward. They focus on the science of the product, not art of selling it. If only companies knew just how accurate the term internal is when it comes to their

Read More

Lessons in selling from Valentine’s Day

A rose may even be bought for two hundred shillings by the husband who, coming from the ‘Men’s conference’ late tomorrow evening, is gripped by panic when he remembers The Day on his way home… Tomorrow is Valentine’s Day. Men, you are duly warned. On Valentine’s Day the colour red means the exact opposite of

Read More