Today I wish to share sales (or lack thereof) experiences, from a customer’s viewpoint. This is in the hope that business owners will take heed how to stop losing customers. Unless of course you want to debate the disadvantages of losing customers. No? OK. Here is a customer’s perspective on reasons why your business could
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Informal sellers, such as street vendors (hawkers), small market traders, and independent resellers, often employ practical techniques to simplify and accelerate sales. These lessons can be valuable for formal businesses and sales professionals looking to streamline their processes and enhance efficiency. Here are 3 more lessons in selling from roadside sellers. Personalization and relationship building:
Focus on customer needs and wants to close faster. Focus on why he wants a hole in the wall, not the drill he says he needs. This is what customer-focused selling is. In addition to this one trick, customer-focused selling is yet another trick to closing the sale faster. Taking a selling approach that focuses
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Remarkable, isn’t it? The sales lessons you can learn from street vendors. Remarkable because we don’t see them in the same light we do formal sellers, whom we call professional, organized. I’d already shared a similar post here, but an experience from last weekend informs this article. In fact, it informed not just sales, but
Convert internal training to customer understanding to thrive in selling. Why? Because, unfortunately, internal professional sales trainings programs, are company, not customer, focused. They focus inward, not outward. They focus on the science of the product, not art of selling it. Companies engage in sales training to empower their front line. If only companies knew
Make a customer not a sale. Lessons from landlords, private schools and the matatu crew Tenants, parents and passengers. Do you suppose those that sell to them have ever seen them as customers? Those that sell to them are, respectively, landlords, schools and the matatu crew. Do you suppose an upside to this pandemic will
Selling dos and don’ts in this pandemic. Only three months ago, online learning was all the rage. Now parents aren’t sure whether they want to continue with it, or wait for January Here are three selling activities sellers can salvage, or activate sales with, in this pandemic. Spell it out. The first of the selling