“Twende?,” the boda boda rider or matatu tout will gesture at you asking, a smile on his face and with zero shame. All that matters to him is that you are a potential customer (passenger), sale. Hold that mental image for now. It’ll make sense shortly. For now, is shame limiting you from sales or
Read More
Benefits sell features tell. A guide to emotional selling. Why do you dress?” I usually ask participants during my workshops. Almost always, there’s an awkward silence, with participants wondering the absurdity of the question; and then the answer follows to rub home the queerness of my question. “To cover our nakedness, of course!” “Really?” I
#advantagesofe-selling, #b2bsales, #benefitsnotfeatures, #customersuccess, #emotionalselling, #howtosellbenefitsnotfeatures, #salespsychology, #SalesStrategy, #salestips, #sellbenefitsnotfeaturesdirectly