Archive for Author: lmye-admin

Being number one isn’t the challenge; staying there is

Being the top salesman feels much like winning the World Cup. It’s a double-edged sword. One edge cuts the air with jubilation as the world celebrates with you, while the other edge cuts deep with the realization that in the same instant, you are the defending champion. And here’s the thing: being number one is

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Products don’t sell. Sales people do. Are you?

Products don’t sell, sales people do. Services don’t sell, customer needs do. Products and services don’t sell; salespeople that address customer needs do. If a customer you’ve never hosted before calls your hotel asking to make and pay for a reservation, it’s not that they like your hotel; nor is it that they don’t have

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Don’t just qualify, DISqualify sales leads too

Don’t just qualify, disqualify sales leads too. Quit flogging a dead horse. It’s a waste of your limited time, it frustrates an already trying role (continual prospecting) and speaks more about you than the suspect. Yes, suspect. He can’t be a prospect. Whereas both are sales leads, prospects not only have a need for your

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Three lessons in selling from the campaign trail

Finally! In 5 days Kenya decides who their next leader is. In a few days the campaigning will be over. The trail will grow cold. So, before it does, and in keeping with the mood of the nation, here are three lessons in selling from the Kenyan campaign trail. Always ask for the close Whether

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Change customer’s mood and his mind will follow

Change the customer’s mood, if it’s not receptive. If the customer is not in the right frame of mind for the meeting, switch gears and address this. Insisting on progressing with the pitch will likely backfire. If his mood won’t change, his mind won’t either. So change the customer’s mood and watch his mind follow.

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