Sales Articles

Getting to the top is easy; staying on top, not so much

Being the top salesman feels much like winning the World Cup. It’s a double-edged sword. One edge cuts the air with jubilation as the world celebrates with you, while the other edge cuts deep with the realization that in this same instant you are champion, you are automatically the defending champion. Indeed, getting to the

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Believing in your product is key to successful sales

Believing in her product is the hallmark of a true salesperson. You will be amazed how many sales are lost because the salesperson did not believe in her product. So profound is belief, that it is the reason why people are conned into believing that they can have their money multiplied through prayer. In belief

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Importance of knowing your customer when selling

In today’s world many business models are different from the traditional one and the definition of customer, needs discernment. Thus, importance of knowing your customer cannot be gainsaid. “Who is a customer?” Whenever I ask delegates in my sales training session that question, I almost always get one or both of these responses. “The customer

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What qualities make a good sales manager

The qualities of a good sales manager are different. The person who finds themselves in the position of sales manager more often than not gets shocked by the transition. The qualities of a good sales manager are unusual. A sales manager’s job is not everyone’s cup of tea. Selling isn’t a desk job and management

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The Internet has forever changed selling

The internet has changed selling as we knew it. How things change. There was a time when the travel agency was the custodian of all information travel. And airlines and tour companies were at its mercy. Information on where to go; how to get there; how much to pay to get there; when to go

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Bounce back from rejection with positive attitude

Rejection. The salesman’s nemesis. Rejection. The leading cause for the high attrition in the sales profession. Rejection. The foremost reason why most people shun sales. Yet, you should bounce back from rejection Rejection is painful. Rejection is so painful, that many actively avoid it. Sadly though, for the salesperson, avoiding rejection is a step backwards

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Overcome split second tension and close

To some it’s euphoric. To most it’s traumatic. That fleeting, tension-filled moment, when the first kiss is imminent. Euphoria is when the man senses and immediately acts on that moment; tragedy is when the man senses it but freezes in place. In the former, the lady is excited that the man took the cue. In

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Too many choices confuse customers, so limit them

Close faster. Limit the options.The fewer the choices, the easier it is for a customer to make a decision. Too many choices confuse customers. “When you go to the market to buy two apples, why do you get disappointed when you find only two remaining?”, the advert used to ask, and then would give us

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Product superiority isn’t sales superiority

Product superiority is about managing perceptions through sales superiority. And perception, being amorphous, changes with time. “The salesperson who has the superior product has an easier time selling.” True or false? I get asked. It’s not as simplistic as that, I say. Think through this with me. News is news, yet the Daily Nation has

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Get rid of ‘diploma disease’ in pursuit of education

Education is for Empowerment, Never Examination. Get rid of the ‘diploma disease’ Get rid of ‘diploma disease’ as you pursue further education. One of the challenges of the current education system is that it is perceived as meant for employment and is finite. Most people go to school to get a certificate that will hopefully

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