Make a customer not a sale. Lessons from landlords, private schools and the matatu crew Tenants, parents and passengers. Do you suppose those that sell to them have ever seen them as customers? Those that sell to them are, respectively, landlords, schools and the matatu crew. Do you suppose an upside to this pandemic will
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âEven in Coronavirus uncertainty, If business unfolded In real life as it does on Microsoft Excel, then everyone would be in business.â Planning is a science. Implementation is an art. This was true âBCâ (Before Corona) and is truer in these times of uncertainty we are in. Unfortunately, most sellers interpret uncertainty to mean, âWhy
Selling dos and donâts in this pandemic. Only three months ago, online learning was all the rage. Now parents arenât sure whether they want to continue with it, or wait for January Here are three selling activities sellers can salvage, or activate sales with, in this pandemic. Spell it out. The first of the selling
Sales pipeline management systems and sales administrators serve the institution, not the individual; they help in making management, not sales decisions. Sales pipeline management is a salespersonâs nemesis or ally. Pipeline management refers to a system that tracks every sale, at every stage, from initial contact with prospective buyer, all the way to its completion
Dial into your sellers’ emotion. Be in tune “Employees are not hugely motivated by their employerâs reasons for change.â As askaris continue to check our body temperatures, so too employers should, their sales peopleâs emotional temperatures. This article is for those employers that have chosen to retain their sales force in this crisis. We may
Deploy your passion to prospecting successfully online. Will it be easy? Itâs your lifeline. Just start. Deploy your passion to prospect successfully online. To begin with, prospecting is the lifeline of successful selling so Iâve said, repeated, reiterated and will continue to evangelize. Prospecting is identifying the right person to sell to. Therefore, successful sellers
Listening and reading are wildly different forms of consuming content. So are physical and virtual audiences. Therefore, presentation to virtual audience must be adapted accordingly Youâve just sat down to watch the 7âoclock news on NTV. The newscaster comes on. He is holding that dayâs Daily Nation. Your face spells, âHuh?â Then you smile. It
Spread your prospecting efforts. The internet allows sellers, selling sandals or owning a shoe shop, to affordably cast their nets wide, and spread like a pandemic. To begin with, thereâs business bloom to be found in this pandemic gloom. Yup! This is what those that have migrated online are finding and mining. And that those
Prospect differently online. It cannot happen with the seller incessantly calling up up the buyer, sending unending emails or insisting that the buyer should accept the pandemic is here and move on. Prospecting and approaching the online buyer is different from how it is offline. The offline, traditional, approach offers numerous opportunities for prospecting. Prospecting
It’s crisis in private schools due to COVID this time. Your business could be next. What would you do if you owned a school? Firstly, it appears private schools are the loudest institutionlikely to take the Nokia route. Nokia (famously renowned for its global mobile âphone dominance) collapsed when technology changed. “They missed the importance