Use ‘gifts’ to increase sales not popularity

When calendars were still in vogue, the more desks and walls that had them, the more the client knew his investment in free advertising had paid off. Yes, it’s not a gift he is giving you-it’s adverting material he is distributing through you. There is no such thing as a free lunch. Clients and employers…

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Why you should not get too cozy with brochures.

The brochure is for marketing-not selling- purposes. Yes, there’s a difference. The brochure was never intended to get you a sale. In fact, it can hamper it. Here’s three reasons why you should exercise wisdom in using the brochure (leaflet, pamphlet or such literature), if not shun it entirely. The brochure is for marketing-not selling-…

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