Change the customerâs mood, if itâs not receptive. If the customer is not in the right frame of mind for the meeting, switch gears and address this first. Insisting on progressing with the pitch will likely backfire. If his mood wonât change, his mind wonât either. So change the customerâs mood and watch his mind
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One of the biggest sales mistakes you can make is assume your problem is in closing the sale. This mistake could easily top a top 5 sales mistakes list. First, though, imagine, the restaurant manager in a hotel complaining, âWe are not closing our walk-in guests. They come, sit down, but somehow after ordering they
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The 21st C customer affects your selling in insidious ways. In fact, he just wonât tell you this, but he really doesnât need you. Truth is, he doesnât trust you. Let me explain. As the seller at the stall at Kenyatta Market went on and on about the virtues of the Kailas rucksack, the prospect
To being with, what does conversion mean in product/service sales? Just because the buyerâs (prospectâs) jaw dropped, floored by the magnificence of your novel product or service or demo does not mean they will automatically buy. No. They must still be sold to. Conversion involves product attraction PLUS customer engagement. Next, this revelation is cause
Your guess is a s good as mine as to what the BBI referendum and 2022 election campaigns will mean for selling. 2021 is a gambling year 21 is considered a lucky number by gamblers. Aptly so given the unique selling environment 2021 presents. Why? First, we are coming from a spiralling 2020, so 2021
Itâs been an unprecedented year. Still, there are sales lessons from 2020. It started off on a high note with 2020 being pronounced with an American accent; as youâve likely just silently done. 2020 looked so bright weâd need to don âshadesâ (dark glasses) a wit advised. Then just hours before unlucky day Friday 13th
Do you suppose a pharmaceutical giant can wantonly release a deadly virus just to trigger sales of their vaccine? One of my 6 lessons from ‘Corona’. Here are three of 6 lessons from ‘Corona’ that I gleaned this year. Iâll share the other three next Thursday. Lesson 1: âCorona ilikuja tuache maringoâ I stole this
You wouldnât be Kenyan enough if you did not fight tooth and nail through December. What now with the new school calendar? Will Kenyansâ incomprehensible December spending (I mean, buying) spree, be different this time? Will the change in the school calendar affect spending? Actually, Iâm not so sure about spending being affected by the
âI want a salary increment because my personal expenses have increased.â Good luck with that. I mean, why should they buy? âWhy should they buy?â This is the question every seller should ask themselves. âWhy should they agree to (buy) my proposal for sponsorship?â âWhy should my students buy (learn from me), their teacher?â That’s
Sell with stories. Watching the movie tends to kill your expectations after reading the gripping novel. Now you know why. To begin with, facts tell, stories sell. Also, facts appeal to logic; stories, emotion. Facts keep us going because they trigger the emotion, that initially moved us, when it wanes. Expert sellers fuse both into