Build bridges by asking, “Why should they buy?”

“I want a salary increment because my personal expenses have increased.” Good luck with that. I mean, why should they buy? “Why should they buy?” This is the question every seller should ask themselves. “Why should they agree to (buy) my proposal for sponsorship?” “Why should my students buy (learn from me), their teacher?” That’s…

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Will private schools survive covid-19?

It’s crisis in private schools due to COVID this time. Your business could be next. What would you do if you owned a school? Firstly, it appears private schools are the loudest institution likely to take the Nokia route. Nokia (famously renowned for its global mobile ‘phone dominance) collapsed when technology changed. “They missed the importance…

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