My three other sales lessons from 2020

It’s been an unprecedented year. Still, there are sales lessons from 2020. It started off on a high note with 2020 being pronounced with an American accent; as you’ve likely just silently done.  2020 looked so bright we’d need to don ‘shades’ (dark glasses) a wit advised. Then just hours before unlucky day Friday 13th…

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Avoid using the word convenient while selling

…It’s anything, but. Using the word convenient when selling could be losing you sales. First, the definition, which the dictionary gives as, “fitting in well with a person’s needs, activities, and plans.  And therein lays the problem. Every person or organization may have similar universal but wildly different individual needs, activities and plans. To therefore…

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