Close Faster, Simplify the Sale. The buyer isn’t asking to get the nuts and bolts of the situation. All he needs is assurance and confidence. Assurance that the problem can be resolved and confidence that you can do it. Many times all the buyer wants to make a decision to buy is an appreciation of
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It’s like the ego driven man who chest thumps himself to fellow men as to the plot of land he identified and bought, yet in truth, his wife is the one who gently and wisely nudged him in that direction. The power of subtle persuasion in selling is, unfortunately, underestimated. That you must be persistent
Sellers want instant jabs for their regular professional malaise. So, inspire sellers with simple processes Salespeople hate complicated things. The field is complicated enough. They focus on only what they need to know to sell. When explaining remuneration for instance, don’t try to be clever about it. Simple specifics are what they wants to hear-
Possibly born of its mother hen culture, Unclaimed Financial Assets Authority UFAA claims process, could inadvertently be impeding the reunification of assets with their owner. Kenyans reluctant to go for Shs 8.73 billion unclaimed assets, says Unclaimed Financial Assets Authority (UFAA). So reported the Business Daily. The Chief Executive of UFAA, Kellen Kariuki, to show
So profound is this that a client of mine who sells pesticides tells me that one of their products is more expensive and bulkier than the competitor’s and yet farmers prefer it “Mimi nilivotia Sonko, kwa vile Kidero ametusotesha sana. Na hope Sonko atatulipa mshahara on time kwa vile Kidero alikuwa anakaa sana bila kutulipa.”
Clayton Christensen, Githeri man Chiloba 2017 elections, Jobs to be done theory in selling, Why do customers buy?
It’s not easy ‘speaking in English’, especially for an expert (and every seller is one). And yet, the fact that your larger audience is almost always lay, the importance of doing so cannot be gainsaid. Obfuscation. Chicanery. Subterfuge. Experts say these are the ingredients of successful politics; flummoxing the audience to leave them nonplussed. Unfortunately,
Don’t hold your breath for long, hoping to lean on “marketing took up my time” as a reason for explaining the shortfall in numbers. No one will buy it. Here are organizational aspects that may impede the sale. Titles Your title is meant to portray what your employer wants to project of himself through
You were lied to. The 7Ps of marketing, for which product and price are a part of, aren’t. They are also the 7Ps of finance, of administration of human resources, of ICT, of operations, and even, of sales. They are the 7Ps of business. As a reminder they are product, price, place (distribution), promotion (marketing),
questions to ask prospects, Tricks in negotiating
Believing in Product/Service, Negotiations, Pitching/Presenting
Repeating the tag line of your (outsourcing company) company verbatim, ‘Do what you like, and let us handle the rest’ only serves to force the buyer to think how it applies to him and lengthens the sale that much more. To accelerate the sale, be practical about how your product solves the buyer’s problem. Regular
Inflict buyer with his pain. There was an insurance agent who used to sell with a miniature coffin, which, as part of his sales pitch, he would point at and crudely tell the buyer, “When you are in here, your family will be suffering in poverty…” “Mtawapelekea nini?” the hawker asked, and we burst out