The progressive seller doesn’t leave anything to chance; he spells it out for the buyer, emphasizing ‘your’ not ‘our’ Buyers are selfish. They can afford to be. Sellers cannot. (Next week’s article will build more on this topic). Buyers want what they want. Successful sellers want what the buyer wants. Mediocre sellers compete with buyers
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Don’t lament, learn. Instead of beating yourself because your last two pitches didn’t pan out, work on a reducing your conversion (call-to-close) ratio. That the presentation did not convert to a sale is not cause to hang your boots nor your head. I mean, what would you make of a hawker that gave up because
Caused by you or another seller, deliberately or not, it doesn’t matter. Handle historical injustices by owning them Historical injustice is a past moral wrong committed by people, now dead, that has a lasting impact on the well-being of people in present day. In Kenya, we are more familiar with the term in relation to
Very few girls will say, “Kiss me now”, making it necessary for the boy to instigate the kiss. Closing is a verb, not a noun; an action, not a thing. It’s a process, not a result. This revelation should dampen the fear closing is associated with, emboldening the seller to instigate it instead. Instigate closing
How can you accelerate the sale? By establishing early in the sale, through asking insightful questions, the buyer’s real pain point. We buy a product or service to solve a problem. However, we rarely articulate the problem to the seller which makes his job that bit more complicated. For instance, we ask for a drill
Nairobi, a city that swells to almost 6 million people during the day, is choking with traffic. Most solutions offered are quick fixes—the majority just as quickly withdrawn. The magic of Thika Superhighway didn’t last long, and The Expressway is known to get congested with traffic. As experts continue to debate long-term options, I’d like
Sales people that buy into this, “Bado mapema” mantra struggle with jumpstarting their selling batteries, the more post their holidaying. Buyers have the luxury of excuses for not getting into the thick of (business) things in January but you don’t. The favourite ones include, “Bado mapema, boss” (It’s still too early in the year) and
Are you Kenyan enough? To be a ‘cool’ enough Kenyan, you must wait until the last possible minute, and then complain… A new year beckons, but not a new Kenyan I’ll bet. No. I won’t; I’ll guarantee it. So sure am I, that I’m writing this well before Christmas Day. After all, the peculiar Kenyan
In many ways the obsession with total marks and not how they were arrived at, is reminiscent of how buyer’s buy-selectively. “What did he get?” This question was asked by millions of Kenyans last week immediately after the results for the national examination (KCPE) were announced. The expected response to a child’s performance in the
Show up unannounced…say you have something to show…and more So the prospect (possible buyer) is refusing to see you. What to do? First, it is not necessarily a given that him not seeing you means he is avoiding you. He could be genuinely busy with other more pressing matters, or, waiting to give you something