Sales Articles

Sell to how the customer buys and close faster

Kama kawaida, sio? (The usual,huh?), says the waiter. You nod. And he proceeds to present your order just right. It could be two bottles of beer: one very warm, another freezing cold; or tea, with one and a third teaspoons of sugar. That’s how you buy-and he knows it. And you feel good about this;

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Keep your emotions in check even when sure it’s a close

There are several reasons for a prospect to show interest in your product.Whatever his reasons, they are a shield protecting him from your emotionally driven onslaught, while still allowing him to use you to get information for free.So, keep your emotions in check. Sales happen on the emotional – not logical – platform, yet both

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Open letter: tips for the beginner salesperson

Dear Novice Seller, here’s three tips for beginner salesperson (as yourself) I want to share, as you embark on this adventure called selling. 1: Yours is not a desk job – quit benchmarking with it The two are as different as light is from day. This is a crucial tips for the beginner salesperson. Unless

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Change your behaviour in meetings to boost sales

It’s official! Even with the drastic changes in the sales landscape over the past decade, success in selling still depends on what it used to and has always done: adequate preparation. This verdict derives from professors of strategic sales from leading business and management universities globally, backed by practical, primary research from observing over 800

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How to increase your sales at zero cost

There’s good reason why sellers must remain open to possibilities. You increase your sales at zero cost. Wearing blinders to only what you know lends itself to limiting the possibilities of a sale It’s a humid 34 degrees in Malindi. I must obey my thirst. I ask this vendor to sell me pineapple slices. Although he

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Learn the customer habits from January blues

Learn the customer habits. The customers’ habits are not for the seller to judge but for him to work with. This starts by understanding them. January blues offer an opportune time to study the peculiar Kenyan customer and what some sellers have done to accommodate him and progress the sale. The media understands him so

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How to meet your new year sales resolutions

Today you are at the peak of your desire to see through your 2015 resolutions. And 2015 promises to be exactly what you plan it to be. For many, this means that having reached the peak, the only way is down, and January will end with the intense desire dissipated. Many, but not you, the

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Lessons from 2014 that will help you sell better in 2015

Spain’s poor performance in the World Cup taught us one thing about sales: being number one is easy; staying there, not so. Product superiority is not sales superiority. Selling is an art (emotion); a demo is a science (logic)-the demo alone may trigger the interest but won’t seal the deal. Variety spices life; too much

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Educate buyers and see how easy selling gets

Interestingly, the customer does not buy because they have learnt something new. No. They buy because the seller who educates them inspires them with confidence because he comes out as an authority on the subject. Educate buyers for easy selling “Shaving your hair like that will make your scalp itch unbearably. Hair looks the same

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Key sales lessons from people who promise beyond ability

“If only con men (people who promise beyond ability) were ethical in their selling, they would be runaway successes” It caught the attention of the Head of State and is still trending. The expose of self proclaimed Dr. Prophet Victor Kanyari as a charlatan. In the midst of all the condemnation, pause to reflect. What

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